Five minutes later.

Relying on the user's persistent vegetables to steal food, "five minutes" in the "Happy Farm" has made a commercial initial success, but the user tired of such pastoral life how to do? Wen |CBN reporter Shongyan |cbn photographer Xiao No exaggeration to say that Shanghai five minutes limited "happy farm" game almost let "stealing vegetables" does not constitute a crime, because it has become popular to change a meaning of the point.　　In Facebook, Renren, Tencent, users will often tune the alarm clock to do a note-stealing, for stealing food, sleepless nights, as a daily vegetable situation to meet as a greeting for a long time without such a simple game to let the player crazy. The game is a five-minute employee sitting in a conference room for 2008 years of brainstorming. Just six months later, the number of users active in the "Happy Farm" is about 18 million of the population in Shanghai. But the founder of the company has cooled after the hype. "I don't like talking about our happy farm." Five minutes COO Xucheng said.　　He wears black-rimmed glasses with a flat head and two partners, led by a group of young people with an average age of 25 years, to develop a variety of plug-in games for SNS sites. Before the happy farm, they have gone through three games of failure, and do social games also experienced a tortuous before groping out. When Gao Shao Fei, Cheng Yanhui and Xucheng still in college, they have had the idea of entrepreneurship, had done together nine city campus agent. Xucheng in the third year when immigrants to the United States, the other two people have graduated six months of class, but then they quit the job, three formally set up a company, found the university student venture capital, the other side invested 150,000 yuan. Initially they tried to do an online game, spent a year not successful, but also led to the loss of the continued support of the Venture fund, the company suddenly fell into the awkward situation of capital shortage. In order to survive, the three of them all changed one way, and began to do the game outsourcing. Xucheng back to the United States, a person to talk business. He spent 1.5 of his life in the United States looking for an outsourced project, while the other two in the country commanded employees to work in a small office in Xujiahui. It looked like they had a good time, because the small office had grown from seven or eight people to 30. But what makes three founders dissatisfied is that they and their employees are working hard every day, but their incomes are still so meagre that they have little left to pay their employees.　　Compounding the financial crisis, the list of game outsourcing becomes increasingly difficult to pick up. Game outsourcing is for others to do wedding clothes, but it is not no good, difficult Xucheng think, since customers can put our products on Facebook, why we do not put their products on these open SNS platform? At this time SNS website has gradually become popular in China, this proposal immediately get everyone's approval. After that, their company changed its name to "five minutes", meaning it was a special personThey spend five minutes a day playing games. At first it didn't go well, and they tried a regular game of chess, race, and Jigsaw, but the three plugins were very few.　　During the period they faced great financial pressure, the company has been in a state of no income, the three had to borrow money to support the company first. The future is confused, the income is dismal, the atmosphere of frustration is diffuse in the company, the employee leaves the staff, at least 8. "The most important thing is stick, although some people left, we often quarrel, but the big direction has not changed." "Xucheng said.　　Although three games are not red, three people are also unavoidably a little discouraged, but several failures, they slowly groped out the key points of each failure, such as social games but lack of interaction, or the subject matter is not new, and they believe that may be the fifth, or tenth, there is always a success. Success came sooner than they had expected. October 2008, the team in the conference room for a lively discussion of the fourth game, the restaurant, pet blackboard painted with 10 of the ideas discussed, but are not very satisfied. An employee accidentally said a farm, everyone went on to discuss the subject, found that vegetables to steal food sounds very fresh and interesting, soon a general game mechanism was discussed. With a general idea, several young people work overtime half a month to make the game, when named "Happy Farm" plug-in November at the time of the Shanzhai Net (kaixin.com) First online, the team agreed that it would be red, but no one thought it could be so red.　　Because in one weeks, it will squeeze into the campus of the top 10 plug-in applications, Tencent and 51.com also began to appear on the happy Farm, December, the game has 100,000 people playing. But for a long time without income five minutes, this will only mean a big encouragement, can not solve practical problems. They started talking about how to make the game profitable, and a viable business model was the biggest headache.　　The initial consideration is the placement of ads, but this requires recruiting a sales team, and it does not seem like a long-term solution. At this time coincides with the advent of Christmas, in the cold small conference room, some people put forward "as well as a Christmas gift package props sold to see it!" Although selling props is often the practice of online games, but they do not know in the entertainment-oriented SNS platform can someone buy. When Christmas Eve props were on the line they expected the Christmas gift package to sell 3000 bucks, but by the time they were over, they found out 5000 more than expected. So last year's December 25 became their most memorable day, Xucheng said: "That means our business model has been through."　　"After that, a piece of item charging props appeared in the game. Before and after the 2008 New Year's Day, the number of happy farm broke through 1 million people, by selling farm props has been able to bring them a stable cash flow. Plug-ins were implanted in the most popular SNS sites abroad, and FacebookThe world is not a small trend of farming.　　Facebook is now only able to contribute five minutes a month to millions of yuan in revenue. Numbers and incomes are still on the rise, but five minutes also face a lot of problems that make them anxious. There are more and more Shanzhai products, which will feed off their profits, and they have developed more props to prevent the cold of happy farms.　　However, no matter how hot the game players will always have a tired day, five minutes now every week will be like the previous meeting to discuss new ideas, hoping to find after the farm's popular products to create more revenue, several of the latest games are also under development. They moved to a new office in October and rented an entire layer of hundreds of employees on the Oracle floor. Xucheng said that before they start a business, everyone is encouraging grassroots entrepreneurship, but in fact, for the college students just enter the society, the road of entrepreneurship is still very difficult, fortunately they have been insisting on this road to go on. In the future they will continue to develop five minutes of social games, because he and his partners are convinced that this kind of entertainment that doesn't take too much time is a future trend.