Five minutes to lay off the apocalypse: China's social gaming industry or collective transformation

June 25 feature http://www.aliyun.com/zixun/aggregation/6826.html "> Mobile games, Web games, the rise of the impact of China's social gaming industry is facing a crisis."

May 31, the development of the "Happy Farm" well-known domestic social game manufacturers were five minutes of the explosion dissolved. Coo Xu Cheng, the company, said through Weibo that five minutes are going through an inevitable setback in the entrepreneurial process, which is nothing serious for the time being.

A five-minute employee said he was suddenly notified of layoffs after the company's top executives said the company had lost money at the end of 2011, with no indication that it was "dying" in five minutes. But he also said that "such a thing is not a matter of overnight, will not come out suddenly, but for us is really very sudden." ”

The person revealed that five minutes at the peak of the number of employees close to 300, after the layoffs, there are now only more than 20, currently, in addition to the domestic social networking platform on the line of product projects and a not yet announced micro-game Card platform project, other not online projects have been cut off, the development team are all cut.

In the opinion of the person, five minutes of frustration and "success is too easy" related, which makes "let them (five minutes three founder) lost, I mean in business", and their character "is more naïve", "so will do some difficult to understand the action, very silly very naïve". But he thinks "the people here have feelings for five minutes, maybe jump back in the team, but look at the company." ”

Five minutes The company's adjustment has aroused many concerns in the industry. Xu Cheng publicly after a lot of people in the industry's response, more than 100 comments in almost all the sound of cheering. Especially with five minutes of social gaming peers.

Le Element CEO Wang said "five minutes is a very respectable original game company." Believe they will move on. Looking forward to five minutes of new work ", hot cool also through the official microblogging response" life is more than, struggle, mutual encouragement, blessing five minutes, but also bless the entire industry tongren, to the whole industry to cheer. ”

According to the reporter survey, five minutes of the company's adjustment does not seem to have a greater impact on its business.

The

Sina Micro game revealed to reporters that five minutes of the operation of the Sina micro-game products are responsible for a large change, contact people basically have changed, but five minutes of 2 main products "Little paradise" and "small war" in the micro-game platform data has been relatively smooth, revenue, operations, DAU, Mau are normal values, there is no ups and downs, in the operation also often have a number of activities with the holiday, the game's active degree currently ranked in the top 50, income is basically in the micro-game platform of all products of the medium level.