Five misunderstandings of small tourism website construction

Source: Internet
Author: User

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This period of time in addition to busy the daily operation of the Sanya site, back to the customer to do a few small stations, mainly tourism E-commerce site. Through communication with customers, we find that there are still several misunderstandings in the process of building tourism websites:

1, the more the site columns the better, the richer the content the better. This seems to be an old problem, but there are still many people to the portal to do the reference to build their own travel sites, and most ambitious, said to do is to do Sanya's most characteristic, the most comprehensive tourism-related sites. As a matter of fact, the tourism business that he manages, is only the ordinary booking, booking business, salesman also two person, even basic website maintenance personnel also did not, this huge structure how can realize? A lot of information on the site by WHO to add management?

2, a guest book, a forum can not be less. The beginning of the Internet development, the forum has been booming, interactive, open posting mode, can bring certain popularity to the website. But with the advent of web2.0, forums, blogs, and personal space flooded, people who really bubble jars are getting less-or they only want to be in the forums that are inherent. Regional tourism sites will not be very large, customer groups are relatively single, if a forum, and the number of online few-except to expose the lack of popularity of the site, it seems to have no benefit.

3, online Interaction: To ensure that the site to achieve real-time communication. 100T provides an online communication function-in fact, is a chat room, the effect is really good, many small stations have to follow, and even added real-time monitoring, pop-up dialogue functions, make it seem to be every visitor to review some, and then persuade into a valid booking customer-like. And when you try to talk to online customer service, you find that no one has responded.

4, Member Center function to be strong. To Ctrip or Easy dragon as the blueprint, special emphasis on the improvement of member management system, even the requirements to achieve membership integral system functions. I think, when the website is more and more, the information mass saturation, how to easily find the information they need, and the realization of online transactions is the key. People who often surf the internet are disgusted with the process of registering members-unless they have to. Ctrip, Yi long their member management integrity, naturally have their benefits, because they provide a global travel booking service for frequent travel or business out of the guests, there will be more than two times consumption. But only as a regional tourism site in Sanya, deliberately pursue these, can only be counterproductive, to add obstacles to customers.

5, also want to play a Web2.0. Web2.0 to the Chinese Internet has a huge impact, the success of individual Web2.0 station, so that more and more people envy unceasingly, also have to rush Web2.0 this trend. Of course, web2.0 itself is not wrong, but only to copy from the fur, it is not necessarily useful. The return of tourism customers, willing to go online to express their feelings, experience and how much proportion?

The above several misunderstandings mainly for the Sanya small tourism website, especially the new station--how to according to their business focus to the site positioning is crucial, rather than deliberately to imitate, copy other people's mode. Tourism website is the network marketing platform of Tourism business, pay attention to practical, not showy. Content is important, but also to be original, and business closely related to the main. Forums, online interaction, member centers and other functions, according to the actual situation of the site-including personnel configuration to consider whether to increase or slightly simplified. And as for Web2.0, my personal opinion is that the trend of this thing is still not good, have the ability to first a Web3.0 or 4.0 bar.

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