Five of China Unicom's 3G marketing should not

With simple logic inference, China Unicom's entire 3G marketing still has a few confusing points, or there may be mistakes in the place.　　Whether it is love or not, there are other circumstances, it is worth pondering. First, should not let the media wind and press release stir together in the whole 3G marketing policy communication process, often have the media out of the inexplicable news, true and false difficult to distinguish, often is a variety of hidden news content is not all the prior ventilation, or has announced the scheme afterwards to a "clarification" and "description."　　Even if the strategy for it, once two times is enough, and then a good trick with more will rot. Second, the capital market should not be led by the nose in China Unicom and Apple throughout the process of cooperation, accompanied by the fierce fluctuations in the capital market, in order to comply with the market's unspoken rules, and may even cater to the interests of capital forces, often some progress has been "strictly" confidential, the results of rumors rumors, in a one-time capital game, Marketing rules are badly forgotten.　　Violating the rules of marketing will pay an expensive price to make up. Third, the package should not be designed so complex in the history of the most cattle in front of the package, the consumer has actually been fainted, the most frightening is, through the specious propaganda, resulting in users agree that Unicom's tariffs expensive. I really do not know whether the original design package of the people in the big call injustice?　　But even if wronged, also want to think about their own reasons! Four, should not be the Golden week before the release of Unicom's press conference may be "catching up" the Golden Week, in this big parade-oriented point of time, any other themes have been obliterated, not to the media and the public left many traces.　　It should be said that if you postpone a few days or a few days ahead, the ripples will be larger. Five, should not let the iphone "only the staircase is not the machine down" announced more than half a month, have not seen mobile phone sales shelves, do not know whether to wait until the market to cover cooked before fruition ah. Of course, this is also three operators in 3G marketing common problems. Shinisu!　　Do not know why in the 3G marketing is not applicable? Do not increase the entity if necessary.　　After the simple things are complicated, the result is often unpredictable. Author: Ma Jihua Source: Bo Rui Management Online