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Network, bring people more convenient life, but now with the network of life, businessmen will I put into the network marketing. But how can companies break out of the barriers in the face of such strong competition? Enterprise network expansion must follow the five principles, I believe that the development of enterprises have some help.
1. Systematic principles
Network Marketing is the systematic enterprise Operation movement which collects as the thing, it is in the collection condition to the marketing information flow, the business flow, the manufacture flow, the logistics, the fund flow and the service flow to stop the management. Therefore, the collection of marketing plan planning, is a complex system engineering. The planning personnel must take the system theory as the guidance, to the enterprise collects the marketing movement each kind of factor to stop the conformity and the optimization, causes ' six flows ' all to be prepared, mutually beneficial.
2. Principle of the opposite sex
The network has brought great convenience for customers to stop comparing the results and the value of the products and service of different enterprises. In the process of collecting the marketing situation of the characteristic consumption demand, it is the key of the progress and value that the product characteristics and service characteristics of the creation and the customer's characteristic demand conform to the innovation. Special dedication in exchange for special rewards. Differentiation brings characteristics, features not only mean to be different, but also means rated value. In the process of collecting marketing plan, it is necessary to deepen the investigation to collect marketing situation, especially the customer needs to Qijiang competitor's intention, and construct the product characteristic and service characteristic which is to add customer value and effect, welcome to customer.
3. Operational principles
The first result of network marketing planning is to form a collection marketing plan. The collection of marketing plans must be operable or worthless. This operability is manifested in the collection of marketing plans, the planner according to the Enterprise collects the marketing the goal and the condition premise, regarding the enterprise in the future collects the marketing movement to do what, when to do, where to do, who does, how does the question to stop the meticulous furnishings, the detailed elaboration and the meticulous arrangement. In other words, the collection of marketing plans is a series of meticulous, clear, direct, and interconnected action plan directives, once implemented, every part of the enterprise, each employee can understand their own goals, obligations, obligations and the way to complete the obligations, and know how to work with other local or employees.
4. Principles of Economics
The network marketing plan must take the economic efficiency as the center. Network Marketing planning not only consumes the necessary capital, and after the implementation of Network marketing plan, changes the configuration and application efficiency of enterprise operating capital. The economic benefit of the network marketing plan is the ratio between the economical benefit and the plan and the implementation cost. The successful network marketing plan should be to obtain the maximum economic benefit, or to spend the smallest planning and plan to implement the cost to obtain the economic income.
5. The principle of Synergy
Network Marketing planning should be the use of all kinds of marketing means, not the isolation of the use of methods. For example, some forum, blog, community, network media and so on to use the ability to truly reach the results of the collection of marketing. Differences in the design of the people will be the concept of disagreement, a new collection of marketing, to bring people will be boundless new ideas.
The above content is to help the Enterprise optimization Summary of some experience, may have some assistance to the enterprise Network marketing. Article starting in A5, if reproduced please indicate from http://www.iolay.net thank you.