Five questions "internet thinking" Today "internet thinking" sick?

Introduction: Critique of "internet thinking"

It's easy to say, it's hard to do. The current "internet thinking" can not achieve the entrepreneur, but a handful of "successful" lecturer.

Everyone is talking about "internet thinking". Its two young spokesmen, Ma Jiajia (Zhang Mengning) and Huang Taigi (Hering), have suddenly hit the heart of the entrepreneur. The success of the shortcut to find, edge, poison tongue, stroke out of place is the true meaning of the Internet. The use of "Internet thinking", Subversion market giant is within reach.

"Internet thinking" instantly created a group of daydreaming patients. Like elephant, young spokesmen are cheering for their discoveries. They are like children sitting in the driver's seat, pretending to be in control of the direction of the car. The steering wheel is not in their hands.

Today, Internet thinking is sick. Oh no, those who are full of "internet thinking" are sick, or they just pretend to be sick.

Body：

Author/Jizheng Exhibition (Fresh Media CEO)

Recently, whether you are in the traditional industry or the Internet industry, if you can not prove that you have Internet anxiety disorder, and you are trying to import "internet thinking", then you seem to be out.

Over the past year or so, the Internet has been deeply into the application of our society, Internet thinking has become a famous: Do the internet thinking of the mobile phone, do the internet thinking of the car, do the internet thinking of soy milk shop, do the internet thinking of the brisket shop, do the internet thinking of shop, do the internet thinking of the brothel... It seems that the internet thinking suddenly become a very effective mantra, as long as the things you do now read aloud several times, you can turn gold.

Many people are red, such as Ma Jiajia and Huang Taigi. An internet-thinking thing, a pancake shop that makes internet thinking. They are the embodiment of "internet thinking", with PPT touting their understanding of "internet thinking".

The internet's fake tailors have assembled a group of silly kings and the proud Internet anxiety sufferers to weave their new internet clothes. Every time I look at the PPT and listen to their speeches, I have the urge to do the unlucky child who cries out the truth. To tell the truth, in my eyes, the fake tailor with big mouth, is not a yellow, not a horse, they are Chouchi Zhang.

The bosses of many of China's big companies, even the founders of established Internet companies, are openly discussing the anxiety and fear of the Internet. Of course, they do not exclude them to show their foresight. On the Internet thinking, there are many explanations: the Internet thinking is a return, is a community, is back to common sense, is connected to everything, is a sense of participation, is ... It's actually a little girl who dresses up.

Old age thinks, in today, the Internet thinking is sick. Oh no, those who are full of "internet thinking" are sick, or they just pretend to be sick. Be wary of those who are apt to talk to you about Internet thinking. Evaluation of a person said that "internet thinking" is not seen, it is necessary to see from the user, to product-oriented. Others are wild Fox Zen.

The following five questions can serve as a touchstone for "internet thinking".

1. Tuyere pig or kite?

Ma Jiajia said: "Entrepreneurship six months when I almost did not do anything, is to do some viral video, some young people like content, and then there are a lot of top electric business forum invited me to give lectures." I think they really lack or need this kind of very new, cutting-edge, so-called "the idea of".

Huang Taigi said: "Huang Taigi can fire up, is because of the" return "rhythm, to achieve the needs of today's times, the realization of the aesthetic, media, emotion and common sense of the return.

"Tuyere Pig" is now an important concept in the Internet thinking, we are keen to find the tuyere, thought to find the tuyere is done. But have you ever thought of an old saying--everything is ready, just to the east wind--you've found the tuyere, but have you got everything? To make a pig in the tuyere, it is important to be a good pig first. A lot of people just make themselves kites.

2. Fashion or foresight?

Ma Jiajia said: Brand to reverse attack, the best from "good work" on the work, "good job" is a brand of emotional quotient.

Huang Taigi said: "In the past people on the pancake fruit sales place is basically the impression of stall, but today our shop, the first attempt to change the impression." We sell all the related things: drinks, seats, services. Huang Taigi has a large number of masters and MBAs there, and many of the returnees decided to Huang Taigi work before returning home.

Reviews：

In the development track of Huang Taigi and Ma Jia Jia, you can see the last century CCTV standard King Qin Qi wine, love the shadow of VCD, not that their size and achievements can be compared with others, but the practice-through the most mainstream propaganda channels, a short period of time to make a homogeneous product brand, large investment in extraordinary development, and then yellow too "urgent ".

Another example is a few years ago, Beijing had a sudden rise of "dirt home dregs Cake", Huang Taigi and it is the same, are the traditional pasta repackaging, fair, price than similar products one times more expensive, while marketing ideas choppy, the less delicious products made into stars. The difference is only one through micro-blogging, the other is hanging big brands on the streets. Today, "slag cake" has been difficult to find traces, Huang Taigi pancakes can last a few years? (Network reviewer: madman)

A lot of people who want to transform the Internet are in fashion, not really far-sighted. There is a very big difference between the two. To be fashionable is to do what is popular in society and to wear new clothes when you hear a fake tailor yell. That's not going to work. You don't think about what you can do, what your strengths are, Shing almost inevitable. What is foresight? Is knowing what you have, knowing where you're going, and knowing how to go.

3. Big head or feet?

Ma Jiajia said: "Money to fix the user is a prostitute, with the client to fix the users are ye, only with the brand charm is the true love."

Huang Taigi said: "Everything can be connected, this is called Internet thinking." In the mobile internet era make pancakes, we have to control the cost structure, if we can put the cost of rent under 5%, I am already an Internet enterprise.

Many people are talking about the internet thinking, are head big, feet very small, that is, think a lot but do very little. Ma Jiajia and Huang Taigi. Their head is very big, seem to have a lot of thinking and opinion to the Internet thinking, but their feet is very small, to the Internet thinking practice, walk slowing, crooked, and most of the time is to stop to guide those who walk fast how to go, put what pose. The real internet thinking should be a big foot, so as to walk solid.

4. Is there a system or no system?

Ma Jiajia said: "We live online every day, and live online every day, which is one of the things that melts into each of our blood." So do not think too much of these models, the so-called internet thinking, is to impress users with feelings, I mainly want to how to impress the people can.

Huang Taigi said: "This world has no core competitiveness, today's competitiveness is systematic." My microblog from the first to the last one of my hair, no core competitiveness, are the details of competitiveness, is a long list of details.

Do not believe that those who say to "organize" the big V, even if the world has more from the media, human also need to organize. Some time ago, "entrepreneur" president New Wengwen in the Black Horse Battalion 7th Period Camp said "system than thinking more important", on the nail.

5. Are there products or no products?

Ma Jiajia said: "The electric business industry, frankly speaking, the essence or sell goods, in the homogeneity of extremely serious time how to stand out?" Depending on the physical product is obviously wrong, the simplest and most effective way is to pull those who have the soul, the soul of the people to give product soul.

Huang Taigi said: "Today some people say Huang Taigi not good time, I am not too worried." If this consumer thinks you are my antithesis, I do not need this consumer. Not being a consumer of the community is worthless, and we need 1 million people like Huang Taigi today, that's enough.

The biggest value of the Internet is the marketing value, the power of the Internet Word-of-mouth to build its own traffic.

What is Internet thinking? I think it is "all to the user-centric", is "the ultimate product". There are products or no products, is the most important factor to distinguish between true and false Internet thinking. Do you think Huang Taigi and Ma Jiajia have products? Are their products extreme? Do their products really meet the needs of users? The core of Internet thinking is product, not marketing. We say that internet thinking is a stab in the sky, but this stitch is definitely not marketing. Many people say that millet success in marketing, this is the industrial era of thinking. Millet success is the cornerstone of products, is a good cost-effective products.

Reviews：

In the area of the Beijing downtown Open shop, Huang Taigi can afford to rent only 5% of the cost structure, and below, how much more prodigal the man and the material, the management, the so-called connection costs, and how expensive his pancakes are. And Ma Jiajia is only a buyer: from all over the world (this is actually more suspicious) pick up some goods, and then put the store to sell. In fact, to impress people is a more difficult than selling things, no matter in any era, you can never rely on the mind to overcome opponents, even the "internet thinking" is not. (Network reviewer: madman)

Original/"Entrepreneur" April issue