Five stages of cloud computing hype

Source: Internet
Author: User
Keywords Cloud

The hype over cloud computing has been buzzing for a long time, but it is now clear that there has been a noticeable downward trend in the number of reports on cloud computing in the IT field over the past few months.

Hype for so long, now the market slowly to the cloud based technology of new products show some degree of indifference in a sense is a good thing. Because it is this indifference, but it is better for us to get down to earth in the field of cloud computing development, deployment and utilization, and no longer need every day with the various hype about cloud computing to the company's top leaders to publicize the advantages of cloud technology.

After a small series of observation, the cloud computing hype has been summed up into five stages:

The first stage: Create a desire to form, refers to the emerging technology in the field of creative formation stage. The emergence of a technology comes from these passionate collisions of inspiration and creativity. The names of many new technologies you may have never heard of during this time are just because they have not been fortunate enough to follow a certain wave of hype. Some concept of the hype process, in the IT field is a crucial link. For cloud computing, it's obvious that it's on the bus.

Second stage: Follow the tide. This stage is what we have seen in the cloud computing market over the past 1.5 years. Once a technology provider or expert sees the bright future of a particular emerging technology, they invest and hype the technology or service, apparently in the cloud. At the same time, they will adjust the marketing strategy in time to carry out different stages of speculation.

Phase III: Seizing business opportunities, referring to the changes in the cloud computing market in the period between now and 2012. As the hype subsides, such as now, it is time to make a rigorous strategy for specific uses of technology. Because you can't simply use the concept of cloud computing technology for marketing, what you need to do is put the concept of cloud computing into a specific area, such as security, governance, management, development, deployment, or testing.

Phase IV: Increase market share. Cloud computing technology providers need to increase their market share by selling products. At this stage, you will often see the premature death of some emerging technologies simply because they cannot survive in the marketplace. By contrast, some technologies will flourish. Usually at the end of the process, only a handful of technology providers can compete in the competition, and at this point they can consider dividing the market to different degrees according to their own strengths.

Phase fifth: achieving sustained profitability. By establishing market position in the previous stage, cloud providers achieved market share expansion, earning profits that were based on the revenue base of "hogging" other technology providers. At this stage, you rarely hear about cloud computing or news. Indeed, because by then, investors have shifted to another concept. Ultimately, the core provider of cloud computing is selling it at a high price at this stage.

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