Five stages of media promotion to audience sensory stimulation

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Marketers in doing marketing, all hope that their promotional information on the audience to carry out a strong sensory stimulation, in order to achieve the best promotion effect. However, in the face of the information explosion and the vast media, to achieve this goal is really difficult to the sky. Yesterday, the author listened to a marketing expert speech, know that the media promotion of the audience's sensory stimulation experienced five stages.

The first stage: stimulating the "mouth" stage.

This stage (before 1609), the media in the modern sense has not yet appeared. There is no media promotion, only through the activities of promotion, human promotion and other forms to convey commodity information. The audience access to merchandise information is the only channel is Word-of-mouth, that is, businesses to stimulate the audience's senses is the mouth, this stage is also known as "Word-of-mouth stage."

The second stage: stimulating the "eye" phase.

This stage of the newspaper, magazines and other media has emerged, which for the business to choose the media to promote the opportunities offered. 16o9 Germany appeared in the world's first periodic newspaper, and in 1622 England had its first newspaper ad and had a sensational effect. Since then, businessmen will be their own merchandise information published in newspapers, magazines, such as paper media for audiences to read, to achieve the purpose of promotion. Because the audience is through the eye to see information, it is also known as stimulating the audience's "eye" stage.

Phase III: Stimulate the "eyes + ears" stage.

The KDKA radio station, which was born in the United States Pittsburg in 1920, was recognized as the world's first truly wireless radio station, and the world's first television station was launched in 1929 in the British Pilot (BBC) in 1936. The emergence of radio stations marked the media's formal stimulation of the audience's ears, and the advent of television meant that the media began to stimulate both the eyes and ears of the audience. The businessmen who are good at sizing up and occasion the hype will of course use the new media to promote the revolution in time.

Fourth stage: Stimulate the "eyes + ears + hands" stage.

The advent of the Internet has changed people's lives, but also brought about the promotion of marketing methods of revolution. The most important feature of the network is "interactivity", and to interact, the audience must do it in person. Therefore, the Internet media at the same time stimulate the audience's eyes, ears and hands, from the media division, this stage is also known as the "Internet stage."

Fifth stage: stimulation "eye + ear + hand + foot" stage.

With the advent of the 3G era, mobile phones have been able to deal with images, music, video streaming and other forms of media, including web browsing, teleconferencing, E-commerce and other information services and other functions. In other words, people in the leisure, walking and other mobile process can be at the same time study, work, shopping and other activities, which marked the arrival of the "mobile Internet" era. At present, China's mobile phone users have reached 620 million (on average, 2.5 Chinese have a mobile phone). Huge users and market prospects, so that smart businessmen in the information explosion to see the dawn of precision marketing, so, mobile marketing, Mobile Street and other new marketing methods have emerged. This marketing promotion at the same time stimulate the audience's eyes, ears, hands, feet, the use of the media is mobile internet, so, this stage is also known as the "mobile internet stage."