Five-star electrical appliances announced since the establishment of the platform five-star purchase official online

Abstract: Today, Best Buy (China) 's five-star electric appliances announced since the establishment of the platform five-star purchase of the official online, the development of multi-channel retail strategy. At the same time, it also announced that Li Me, who has 15 experience in electronic commerce, is responsible for its electric business. Is，

Today, Best Buy (China) 's five-star electrical appliances announced since the establishment of the electric platform "five-star purchase" official online, the development of multi-channel retail strategy. At the same time, it also announced that Li Me, who has 15 experience in electronic commerce, is responsible for its electric business. It is reported that 1977 was born Li Me Alibaba early entrepreneurs.

At present, five-star electric official online mall "five-star purchase" Operating mobile phones, digital and kitchen electrical products, the future will gradually expand to large household appliances and cosmetics and other non-electrical category.

Zhou Mei, president of Best Buy China, CEO of five-star electronics, said Li Me is familiar with the internet, TV shopping, mobile shopping and many other business models. Once self-employed, with professional managers entrepreneurial passion, will be five-star electrical appliances in the innovation model, investment to bring about promotion.

In addition to the site, five-star electrical appliances actively with the Third-party platform for cooperation, into the days of cats, Amazon, Construction Bank, Ping An bank, such as the opening platform flagship store, through the huge flow of pure electric business platform to achieve the rapid expansion of sales scale.

In addition, will also be with the Jiangsu Cable to carry out strategic cooperation, based on the Jiangsu cable TV set-top box platform, five-star electrical whole settled into its TV mall. At the same time, five-star electrical appliances in the second half of this year will vigorously expand China's three or four-line market, take the "electric business to the countryside" strategy, the Alliance township small shops, forming their own township O2O model. The plan is to develop 500-1000 Alliance stores in Jiangsu Province in the first place this year.

"At present, China's 三、四级 market due to supply chain and after-sale problems, large electrical business has also been less touched, leaving five-star electrical power to expand the space is huge." "Zhou Mei thinks.