Five-star hotel test water online Group purchase marketing

Five-star hotels, in the eyes of ordinary netizens is a luxury: luxury suites, indoor swimming pool, high-end restaurants ... But in the eyes of practitioners it is difficult to conceal a large number of "waste of resources" of idle embarrassment.　　And the emergence of group buying gradually led the mass consumption to high-end, and high-end consumption has gradually put down their body close to the people.　　Recently, the domestic well-known group buying navigation website Group 800 co-founder Hu Chen to reporters, has been group buying practitioners optimistic five-star hotel this part of the "Idle resources", will be the first online home to buy five-star hotel "Resources" of the site. According to the introduction, the "five-star sinks" group buying website will be officially on the line on November 29, mainly for the five-star hotel's high-end restaurants, cafes catering services to buy, and will be five-star hotel accommodation, leisure and other services to buy activities extended. At present, the five-star exchange has launched a pilot operation with the Regiment 800: from the five-star Exchange site to provide 300 five-star hotel free buffet coupons and 10-night big bed room free sleep coupons, five-Star sinks and Regiment 800 jointly through the "double registration", "registration is to send vouchers", "lottery" and a series of preferential measures to attract netizens attention "　　High-end group buying activities. Some E-commerce experts believe that group buying as the emerging, the most fashionable E-commerce model in the outbreak of growth this year, but the consumption of traps, services, such as shrinking problems are emerging. So that group buying activities, especially catering group buy long-term stay in thirty or forty Yuan of "hot pot, mala stage", cheap to become a lot of businesses to reduce service levels and shirk the responsibility of excuses. On the other hand, the accommodation business of five-star hotels, especially the ancillary catering business often have "empty" embarrassing situation, a large amount of waste of resources. High-end consumption lacks the necessary popularity, ordinary people yearn for life taste, supply and demand in the five-star Exchange this type of group buying model to find a breakthrough. "Group purchase gradually break through the traditional sense of the ' high consumption ' psychological boundaries, and gradually towards high-end." In the face of group buying development, high-end consumption should also start to ' put down the posture ', which will become a trend.　　The above people say so. Hu Chen told reporters, has grown up to buy most of the site has its own characteristics, handle, the United States and other major sites of the main "city positions", and constantly expand their own enterprise scale, engaged in a variety of group buying activities.　　and others to the vertical field of the site, cosmetics group purchase, Restaurant Group purchase, the future will even appear hot spring group purchase, a certain geographical tour and so on.　　"This instead of group buying navigation site requirements more up," Hu Chen said, group purchase navigation site has been from the original "simple to include the site" Development to "by category, by geographical real-time classification", and needs to be derived from the user other services stage. It is reported that the Regiment 800 network has been included in the domestic nearly thousands of group buying site daily activity information, provide group buying navigation and aggregation of content list. Also increased group buying reviews, group purchase expired reminders, group purchase map, second-hand transfer and many other auxiliary functions, become netizens to buy before the reference and entrance.　　In addition, the group 800 WAP version and mobile phone client (iphone and Android version) has also been online. "Users of the convenience and requirements to buy through the navigation site now," Hu Chen revealed that the group 800 plan and group buying site to take a deeper level of cooperation, including in the navigation station to achieve "one-click Purchase" and promote the five-star sinks such "high-end" group buy consumption. "Group purchase to orderly and high quality level of development is the future trend." "Commercial newspaper reporter Zhang Yiwang