Five-step strategy for medical soft paper

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The medical profession is a big hot spot in the Internet. Needless to say, all webmaster people know that the medical industry is profiteering industry, the wealth created every year is not too many trillion. Also because of the profiteering industry, enterprises (hospitals) competition between the unusually fierce, and even a lot of false and shoddy product information to destroy the network environment, presumably the medical industry webmaster have experience. Recently, Baidu began to crack down on the internet bad and false information, and actively protect the legitimate rights and interests of netizens to conduct a series of activities, including the medical profession is limited, medical network Marketing began to enter the cold winter.

How to let the medical network Marketing from the "cold winter" into the "warm spring"? Many enterprises (hospitals) began to focus on the soft text marketing approach. No rankings in the medical station, not included under the premise of the health care soft marketing for the "winter" business opened a "warm spring" shortcut. The author believes that the key to soft marketing is the soft paper writing above, a good soft wen, will certainly be able to do more with less, on the contrary, a bad soft text, it can only become the Internet mass information in the rubbish. For medical Soft article, we can not use the usual station article or extrapolate articles, should stand at a higher level of thinking soft text can bring effect. Enterprise (Hospital) No matter what your soft text is like, as long as you can achieve the expected effect, then soft marketing is really successful. Today I share with you the medical soft writing, grasp Five steps strategy, Enterprise (Hospital) fame and fortune no problem.

Step one: Straight to the point.

Medical soft, generally by professional editors or copy writing, literary talent will not have to say more. The way of writing is rich and colorful, as many as six ways of writing easy to grasp the eyes of other people's soft writing, the difference is: emotional style (to those who fight ' acne ' Youth girls), promotional-type (Panacea one day three times, Xidan a factory emergency), the old style (dear, you let me take What love you?)), bullying (urine will "suppress" the dead !), suspense type (prostate disease why protracted difficult to cure), story-style (Wuhan men carry 100,000 Yuan for medical treatment). Whatever the way it takes, we must come straight to the point, from the patient's perspective to challenge, the question should be in place, and consumers (patients) of the relevant situation to coincide, so that can cause the consumer (patient) empathy, from the emotional perspective of the psychological grasp of consumers (patients) psychological needs to solve consumers (patients) Want to solve the problem.

The second step: the right remedy, comprehensive affirmation

As the saying goes: The enemy, can be victorious. Medical soft text creation, we must also prescribe the right remedy. The first step, we come to the point, to the consumer (patient) question, next, we need to fully affirm the consumer (patient) question. This affirmation, is to affirm the question which the consumer (patient) raises, clearly to tell the consumer (patient) the question which is puzzling oneself is the reason. and analyze the consumers (patients) the root of these problems, so that consumers have a sense of psychological identity, began to accept the relevant information in the article, and find the most consumers want to get the answer. In short, we should start from the consumer's own doubt, first of all to doubt, then analyze the questions, and finally tell consumers the root causes.

The third step: to focus on solving

Clear the consumer (patient) needs, clear the consumer (patient) The cause of the doubt in mind, then, the next, is undoubtedly to solve the problem. In response to consumer problems, general copywriting should focus on the solution of these problems, so that consumers more trust. For medical patients, what they need most is to solve the pain and get healthy. Then we must take the consumer as the fundamental, carefully tells how to eliminate the pain, how restores the health, lets the patient have enough understanding to this kind of therapy or the method, for behind own product buries the foreshadowing. The author thinks that the conventional means or methods are just a little bit of a trigger.

Fourth step: Turn, authoritative certification

As mentioned above, the conventional solution to the problem is only foreshadowing. We have to make the turn, the authority to certify that our methods or means are better able to solve the problem of consumers (patients), and explain the reasons for better solutions. You know, now the market advertising everywhere, a mixed bag, and our soft wen can not just parrot, blindly follow suit, this is bound to be caught in the mediocrity or passive situation, so seek differences, create bright spots, highlight characteristics, and constantly innovate to make their own soft text, can finally stand out. Method, too!

Fifth step: Warm tips, user experience

A good medical copy of the soft text, to this is almost. But the end is also critical. As the saying goes "Phoenix Head Leopard Tail" probably is this meaning. What should be paid attention to at the end of medical soft text? The author thinks, when we solve the patient's problem, must increase the user experience, to the consumer (patient) tells the real effect after solves the problem, the warm prompt consumer should put down the heart, enhances the consumer confidence, lets the consumer to solve the problem to be full of confidence. In other words, is to eat a reassuring.

This article is written here, the author superficial about the medical soft text writing strategy, you are welcome to peer or the vast number of soft writers to exchange and progress! The text by the Www.yangchengseo.com Studio (a) exclusive release, reprint please keep the link address, please self-respect! Soft text communication or soft writing can add QQ1935554872.