Five steps to improve your SEO level some details and issues

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now mentioned SEO, a lot of people feel very bull, just at the beginning of the same, I think SEO is related to the CEO Ah, then know it is not the same thing. Although now there are many SEO posts and tutorials online, but many are fragmented, there is no detailed steps and operation details, here the trend of shopping site long to do SEO steps and attention to write out in detail for everyone to judge and read, but also hope to just get started SEO new people a guiding significance, There is no need for the master to look down. If you think that write a good evaluation, if you think that the bad words are also welcome to make bricks, then we will officially start it, first of all, I say to do a few SEO steps, and then talk about doing SEO to pay attention to some of the details and matters.

SEO First step: Select keywords

This first step is very important, you can say how the late results and this step has a crucial relevance, select keywords include the choice of target keywords, related keywords and long tail keywords. Key words to choose to grasp not good, basically a website to later also waste, it is difficult to do well. And once the keyword selection is good, must not always make changes. Then the choice of keywords is to pay attention to a lot of problems, but also pay attention to a degree of problem.

My own summary of the keyword selection principle is "do not choose the hot, only the right", hot is what the search volume is very large, Baidu index and Google trend of the super high of the word, perhaps you may have to do this word, but you will spend a lot of effort and energy, sometimes you will feel the loss of the candle. And the choice is to ask us to choose those who search a large amount, but the index is not very high that is not very large competition is not a very big word as the target keyword, what is the target keyword? The simple point is that we want to be in the home page title and keywords wrote the key words, Then the same principle should be followed for selecting relevant keywords and long tail keywords.

Then basically in the keyword selection This step can get started, next we enter the second step of SEO.

SEO Second Step: A variety of keyword layout

Keyword choice is good, now is to put the keyword very good layout to the site, if not reasonable layout, then even if your keyword choice of precision is also useless, so we said these steps are interlocking, indispensable.

How do you lay out the keywords? These several keyword Layout principle is: Home do target keyword, column page do related keywords, article content page do long tail keyword, grasp this principle, keyword layout also mastered the half, then there are some layout to pay attention to the point is that the first page title of the best target keyword , some people say in keywords write keyword not ok, in fact, now search engine to keywors in the weight of the impact is very low, the title of the keyword is more than the keywords in the weight of higher, then why not do it? Keyword writing also should pay attention, can't stack keywords , more can not write too many keywords, general write 3 can be, such as my current Shopping Network home page Titie writing is: The trend shopping _ Campus Shopping _ College Shopping-school Amoy Nets, title of the best way of writing like this, concise and clear, and at a glance.

So the same column page keyword writing and this is similar, for example, in the fashion column I write: Trend Apparel _ fashion _ fashion-trend Shopping Network, in the private film Chao People's Column to write: Chao people _ Chao people clothing _ tide people with-trend shopping network, so give people a glimpse of the column to do is what aspect of the content , and the spider program will be very quick to identify the relevant column page keyword, the basic we put all the columns in this way to write, then the column page keyword writing should not be a big problem.

Then say the article content page keyword writing, article content page mainly or do long tail keyword, this is no doubt, what is long tail keyword? Long tail keywords are those few search volume, basically no index, but with our target keywords related to the word more words, This is derived from the long tail theory, then what is the long tail theory? The long tail theory is proposed by the American Anderson, it is an economic concept, refers to because of cost and efficiency factors, when the commodity storage circulation display of venues and channels is broad enough, the cost of commodity production is so steep that individuals can produce, And when the cost of goods is drastically reduced, almost any product that previously seemed to be extremely low in demand would be bought as long as it was sold. These demand and low sales of products occupy a common market share, can and mainstream product market share, even larger than mainstream products. Although this theory is very good, but in real life has certain limitations, for example, bookstores sell books, he can not buy those long time no one bought books or a year can only sell a book on the cupboard, and the bookstore space is limited, can not be unlimited extension, so the physical bookstore will shelves the latest best-selling book. But putting these on the web doesn't have this restricted concept, because the theoretical database can do a lot, then this long tail can extend to infinity, he meets a power function, with the extension of the tail, sales will be reduced a lot, but this tail is really infinite, for example, you have 100,000 of goods, Even if 1 items sell only one item a year, you can sell 100,000 items a year, which is a huge amount. If you do not understand the long tail can look at the following picture, hope to do SEO personnel must be good at digging long tail, understanding the long tail.

Although long tail is good, but do long tail keyword is for different websites to choose, long tail is to the site itself has a lot of content, such as you are a selling product station, you have a lot of products, then do long tail is undoubtedly your best choice, but if you are only a corporate station, or no products, It will be a long tail. So this step is very important, the layout of the key words want to be able to master.

SEO Third Step: The overall structure of the site optimization

We are in the analysis of their website structure is not in line with the spider program crawling habits, but also affect the SEO an important factor. The results of the site must be flat or tree structure, and in any one page must be able to return to the home page, such as in you are now in an article, then you can set up the site structure, take my trend Shopping network site structure to give examples: Home > Trend Apparel > Trend Shopping recommended chiffon sweater, Like this breadcrumbs navigation is very friendly to the spider program.

The overall structure of the site analysis and optimization of another point to note is that the site navigation as little as possible or not using flash and pictures, preferably with text navigation links. The second step said the keyword layout, here to be summed up to remove the site structure is not conducive to the optimization of the design, the use of a reasonable directory structure, including the title of the page analysis, the density and location of each page keyword analysis. We should always remember good keyword density and keyword layout is advantageous to SEO. Spiders or bots like to have regular Web site content updates, so it is reasonable to arrange the site content release time, or the regular writing and website related to the soft text is one of the important SEO skills.

And here it comes back to the overall structural optimization, the site is best not flash or JS, such as the use of Flash and JS design site, spiders can not crawl to any useful information, so or use the most original structure design, after all, to know that the site is not only for people to see, but also to the spider to see, And your site can not be retrieved in search engines, how can anyone see it? Unless your site is very famous, let people remember the Web site, and according to the survey, 80% of people on the Internet to find the habit of Web sites or to search, even if such as Taobao or happy net such a famous station will go to search, rather than directly enter the URL, This point I think as long as you pay attention to Baidu search the list will be able to know. As a webmaster only master the overall structure of the site, in order to do from the overall situation, the heart of the bottom, so doing things is the most efficient and fruitful.

SEO Step Fourth: Website content optimization

Site content optimization is our overall structure of the site to grasp the details of the processing, website content I think this everyone should know how to do it, the content of the original has been many webmaster mentioned on the agenda, but the original may be difficult, false original can also, but to have their own views and ideas in this article, Otherwise the spider will still think your article is copied, search engines do not include words, that your false original is white do, so we must be as far as possible before the false original to make the spider to judge not to come out this article is copied, guarantee to write an article, so that we are false original purpose, The 1th content optimization is the original content.

Then the 2nd is the content of the keyword writing, to achieve "around a word", specifically where to go around it? The article title appears the key words, title and keywords in the keyword, the article content appears the keyword, the other article content appears this article key chain connection, This is the legend of the word around. This is very important, I hope I do not know to do content optimization webmaster more attention.

Content optimization of the 3rd is a number of details of the processing, such as the selection of content to try to choose the text mixed row of the article, the spider to the image weight is greater than the text, this is a recognized fact, there is a weight of the saying is "video > Audio > Pictures > Text." In fact, it is also reasonable to think that we do not like the video with the text of the article more than plain text articles? In fact, spiders and people like, he also likes this kind of pictures and pictures of things, after all, spiders are designed to write it. Details of the processing of the place to note that the title and ALT attribute to write keywords, now the Spider program is still unable to identify the picture, but we can add the Alt attribute to help spiders identify this picture is what, reasonable embedding keyword is the best.

The fourth point of content optimization is to join the secondary navigation, the second navigation is to make up for the site column navigation does not appear keyword defects, we can add at the bottom of the site such as: This site keyword: The trend of shopping, campus shopping, college shopping, fashion apparel this way to the keyword ranking has a great role, so, Suggested that the website does not add the key words the classmate or moves quickly.

The 5th of the detail processing is the reasonable construction of the anchor chain connection, Anchor link is in the keyword linked to the relevant column page or content page or the address of the homepage, the role of the anchor chain is to make spiders as much as possible to include the content of our site, the content of the site included more, and then the site keyword ranking has a very large role.

The content of the details of the 6th is related to the content of the settings, in an article after the end, we can add relevant articles to guide, or browse related content, which I think we can see some of the big websites such as Sina, NetEase, they do very very good at this point, And the seowhy of the teacher is pretty good at this point, the benefits of the relevant reading is to reduce the bounce rate, so as to cultivate a high user stickiness, this is a successful soul of the site, when your site has a strong user stickiness, I think your site basically do not have to go how propaganda, This point we can learn from the A5 webmaster nets, I think the A5 bounce rate should be very low bar, this is related to the role of reading, and his user stickiness is very high, of course, this can not be separated from the content of High-quality article original.

SEO Step Fifth: Website external optimization

Stationmaster Circle has a famous saying is "content is king, outside chain is Emperor", when we do enough of the original content, the content is also optimized quite well, then the external link is our key to improve keyword ranking of the powerful weapons, external links referred to as outside the chain, the site's internal chain, outside the chain, friends of the reasonable arrangement of links to the site organic series up, Then let the search engine understand the importance of each page and the key words of this page, this is to the Spider program or machine crawler a favorable channel.

So how to do outside the chain construction? In fact, I have always attached great importance to the writing of soft, this is the most powerful, much better than the post, of course, any way to achieve the ultimate is success, if you can write a high-quality soft text published to A5 or Chinaz, Then I think your website all keywords ranking should not be very bad bar. So how to write the soft text? The so-called soft wen must be soft, can not be rigid advertising nature is too strong, this estimate you even A5 inside pages are not, not to mention the home page recommended location? Soft Wen must be read to play a certain role in helping, or to them a little inspiration, even at a certain point on them some help can be, do not pure ad.

The second way to establish external links using blog promotion, I have in A5 home recommended an article "to Sina Blog as an example of those who use the ultimate promotion way" wrote, interested students can see OH.

So the third way is the community forum, the establishment of the Forum signature many people know that but one thing is the most important, that is to go to the top stickers, only this post is very hot in the case of spiders will crawl faster, if the post is very cold, no one concerned, I think this chain effect is not good, quality is not guaranteed.

The fourth way is Baidu related products to do outside the chain, for example, Baidu Bar, Baidu know, Baidu Encyclopedia, Baidu Search Tibet, where the emphasis is to do related links, in the know and paste must find the relevant questions or related column posts, otherwise the chain effect is not good, as for the compilation of Baidu encyclopedia must be in accordance with the format, Reasonable writing, otherwise will not pass the audit, but as long as the written good, and then extended reading to leave the Web site, once the audit passed, the effect of natural self-evident, the site will be greatly enhanced weight. Baidu Search Tibet is also to be valued by us, search is a good way to do outside the chain, other network favorites have a good network angle, Yahoo collection and so on, as long as the choice of a good on the OK, do not need to do each, for personal webmaster, energy, time is not allowed.

The fifth way is to use the Web document sharing web site, I used to use the beans and Baidu documents, the two weights are very high, I each time in the A5 post will be uploaded to the beans in the document, this also added a high-quality outside the chain, I hope that we use good.

The sixth way is to link the platform, now a lot of link platform, you need to simply register, and then send the site to the link platform on OK, some high weight link platform, such as Go9go will bring you a high quality of the chain, which I have in A5 recommended to the home page another article " Using the link platform to promote the five steps of the website is very clear, you can see.

The seventh way is to use SNS social networking site to do the chain, this kind of my main habit of using watercress and happy net, SNS site A lot, mainly to find their favorite on the line, I use may not be suitable for you, find suitable for their own, adhere to carry out, you will certainly succeed.

The eighth way is to publish a small program or site template, this way may need you have a certain level of technology, you share your own things to others, ask others to add a small link to your site, generally we are happy.

The Nineth way is to exchange links, this is the so-called Exchange links, exchange links also have a lot of details, this detail how to deal with in my A5 another article "Webmaster Friends do SEO optimization please enough" in detail, hope to webmaster friends A little help, you can see.

The tenth way is to pay to buy high-quality links, but this is a bit of cheating suspicion, once the search engine found out, the consequences are very serious, so this put in the end, try not to buy links. About station outside optimization say so much, this article already long enough, next time again.

The last thing to say is to keep an eye on the status of the site and the change rules of the search engine, at the forefront of technological change, you will become a super Cow x webmaster Oh, in fact, the world's only constant change, so we have to be able to do quo, in fact, regardless of the search engine if the change, Will not be separated from the nature of the user experience, so the words, but also see a lot of optimization articles, as long as we seriously do a good user experience, do a good job site content, I believe that your site will not have a good ranking, will not have a good result. We have to develop a good habit of summing up the analysis, including summarizing the relevant aspects of the site and personal experience, only in the summary and experiment we can gradually grow, can our website bigger and stronger, if blindly to do, is absolutely not good. And most importantly, we're not just trying to optimize the site, sometimes we have to optimize our life, perhaps better, we will get more, this I have in the A5 of an article "like optimization of the site as we optimize our lives" wrote in detail, if you are interested to see. In fact, webmaster friends can optimize their life is the most important, you say? This article by the current shopping Network www.xiaotao5.com original, reproduced please indicate the source, thank you, thank a5! as to do SEO to pay attention to some of the details, and how to grasp these details, we'll talk about it next time, You are welcome to correct and criticize!