Five steps to successfully implement "viral" marketing

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Viral marketing is a network marketing method, commonly used as a means of web site promotion, viral marketing is also a network marketing ideas, the meaning behind it is how to make full use of external network resources (especially free resources) to expand Network Marketing information transmission channels. This article introduces the five steps of the successful implementation of viral marketing: the planning and design of viral marketing plan, the unique viral marketing originality, the design of information source and transmission channel, the original information release and the viral marketing effect tracking management. Take each step seriously, viral marketing can ultimately succeed.

Viral marketing has always been the topic of Internet Marketers ' relish. The value of viral marketing is huge, a good viral marketing plan is far better than the results of a large number of ads, viral marketing is not casually can do, some look good ideas, or very attractive services, ultimately does not necessarily have the desired effect, how to obtain viral marketing success?

The new observation of internet marketing began to pay attention to the research and application of viral marketing since 1999, through the follow-up study of many viral marketing cases, it is found that although the specific viral marketing scheme of each website may vary widely, in the process of implementing viral marketing, it is necessary to plan and design the program, The basic steps of information source and transmission channel design, original information release, effect tracking management and so on, take each step seriously, the viral marketing can achieve the ultimate success.

First of all, should carry on the overall plan of the viral marketing plan, confirm the viral marketing plan conforms to the basic idea of viral marketing, namely the dissemination of the information and the service is valuable to the user, and this kind of information is easy to be transmitted by the user.

Second, viral marketing requires a unique idea and a well-designed viral marketing program (whether it's providing a service or providing some kind of information). The most effective viral marketing is often original. The original plan is most valuable, and some of the copycat plans can also achieve some effect, but it is more appealing to innovate accordingly. The same thing, the same expression, the first is creative, the second is to follow the bandwagon, the third to do the same thing can be said to be boring, and even be disgusted, so viral marketing is attractive because of its innovative. In the design of a project, a particular issue to be noted is how to combine information dissemination with marketing objectives. If it is only to bring entertainment value to the user (such as some of the personal interest of the creative) or practical functions, preferential services and not to achieve the goal of marketing, such a viral marketing plan for the enterprise's value is not much, Conversely, if the advertisement breath is too heavy, may cause the user to be disgusted and affects the information dissemination.

Third, the source of information and the design of information dissemination channels. Although viral marketing information is the user's own transmission, but these sources of information and information delivery channels need to be designed for meditation, such as the release of a holiday blessing Flash, first of all to the flash to carefully plan and design, make it look more attractive, and make people more willing to spread voluntarily. It's not enough just to do that, also need to consider this kind of information transmission channel, is in a website download (correspondingly in the dissemination of information is mainly to allow more users to pass the site information), or between users directly transfer documents (via e-mail, IM, etc.), or the combination of these two forms? This requires a corresponding configuration of the information source.

The release and promotion of the original information. The eventual spread of information is starting from a relatively small range, if you want viral marketing methods to spread quickly, the release of the original information needs to be carefully planned, and the original information should be published in a place where users are easy to find, and where users are happy to deliver the information (such as an active network community), if necessary, It is also possible to actively disseminate this information within a larger range, and wait until the number of users who voluntarily participate in the transmission is large enough to allow it to spread naturally.

V, the effects of viral marketing also need to be tracked and managed. When the viral marketing plan is completed and implemented (including the form of information transmission, information source, information channel, original information release), the ultimate effect of viral marketing is beyond control, but it does not mean that it does not need to follow and manage the marketing effect. In fact, the impact of viral marketing analysis is very important, not only in time to grasp the marketing information dissemination of the response (for example, the growth of web site visits), can also find out this viral marketing plan may exist problems, as well as possible improvement ideas, Accumulate these experiences to provide a reference for the next viral marketing plan.