Five steps to the reason for self-examination website to be lowered right

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If one day we use site: command to view the site's collection, suddenly found that the home page is not in the first place, or the previous ranking in front of the key words in the rankings unexpectedly plummeted, then our first response is the site was the search engine down the right! believe that many do station webmaster like me, Have come across this troublesome problem. This let us worry about exactly where the problem caused the site to be down the right, if not in time to find the cause will seriously affect the development of the site. As a personal webmaster, as long as the master of these five steps, a step-by-step control of self-examination, you can gradually find out the cause of the site is down and solve the problem as soon as possible.

The first step: whether the content is updated in time, the original proportion is not big.

Content is the soul of the site, search engine regardless of new station or old station all put the content in the core position, when the site was down to check whether it has been a long time did not update the content, or update the content is reproduced over the content, and even false original has not been carried out, Or even the contents of the reproduced in the outside chain are not removed. If you make these mistakes, you should correct them in time, start to update the content regularly, increase the proportion of original or false original content, reduce the outbound link in the content, improve the content freshness and quality.

The second step: whether the outside chain is too large or not.

Outside the chain is the site optimization in addition to the content of the second important factor, the search engine in the crawl site outside the chain, will be integrated inspection of the quality of the chain, now Baidu has increased the quality of the external chain audit, resulting in a general number of sites outside the chain, but the corresponding quality improvement. When the site is down to self-examination whether the chain appears due to the rapid increase in mass and rapid reduction of this large fluctuations in the situation, if the chain appears unstable more serious situation, it is easy to be punished by search engines, so to maintain a regular increase in the chain, enhance stability.

Step three: Check whether the website is hacked into the black chain.

As a result of the outside chain market hot, in the illegal interest drive makes the special black station do black chain phenomenon to increase dramatically. Webmaster should pay attention to this aspect of prevention and inspection, in the presence of the site is down right, in a timely manner to view the site source code, the specific method is to open the site, in the browser select "View"-"site source code" way to view the source code, check the code is there are other Web site link code, if so to be used in time FTP Edit the first file, remove these illegal black chain, to avoid being implicated, at the same time to modify the administrator password, enhance the security of the site.

Fourth Step: self-examination website Security, whether is malicious hanging horse.

Like the black chain, illegal hackers in order to illegally profit also like to scan vulnerable web site intrusion, in the site files inserted in the Trojan, through visitors to browse the site automatically download visitors to the computer. This situation will make the site by the search engine highly concerned, listed in the dangerous blacklist, which is most likely to lead to the right to drop quickly. Therefore, in this respect to be carefully examined, the specific method is to see whether Google has prompted the site has malicious software, if the hint is determined to be sure, on the other hand, like the Web site security scanning tools provided for security scans, to find out the problem.

Fifth step: Check whether the site over the chain, too much anchor text.

The site's internal chain for the role of search engine optimization is gradually more attention, and therefore began to be many webmaster in the site implementation. But because of the haste, some of the inner chains have been increased too much. When the site appears to be down the right phenomenon, to check the content of the Web page is excessive internal chain phenomenon, specific performance in the content of too many key words to join the anchor chain, resulting in too much anchor text density, a seven hundred or eight hundred-word article is only the anchor text has twenty or thirty, then this excessive internal chain is not desirable, To remove some of the necessary anchor text in time to maintain a moderate density.

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