Five strategies: 28 Practical methods of website promotion

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The most important keywords in the site in the main search engine ranking leading, which is the most important search engine promotion strategy. Search engine "robot spiders" will automatically search the content of the page, so the search engine strategy from the optimization page.

1. Add page title.

Write a descriptive title of 5-8 words for each page content. Title to be concise, remove the "the," "and," these unimportant words, to explain the page, the site's most important content. The title of the page will appear on the link to the search results page, so it can be written with a little inflammatory to attract the searcher to click on the link. The page title position is between the page code and the form. At the same time, write your company name and your most important keywords in the content of the homepage, and not just write the company name.

2. Add descriptive meta tags.

In addition to the page title, many search engines will search meta tags. This is a descriptive text, describing the content of the body of the Web page, the sentence should also include this page to use the keywords, phrases and so on. The position of the sentence is placed between the code of the Web page, in the form of, for example: At present, meta tags with keywords are not helpful for rankings, but sometimes meta tags are used in paid login technology. And who knows when the search engine will pay attention to it again?

3, in the Web page bold text (generally for the article title) also fill in your keywords.

Search engines value Bold text, thinking this is an important part of this page, so be sure to write your keywords in one or two bold text labels.

4, to ensure that in your first paragraph of the text will appear keywords.

Search engines want to find your key words in the first paragraph. But not too many keywords. Google will probably have the full text of 1.5-2 keywords every 100 words as the best keyword density, can get good rankings. Other places to consider placing keywords can be in the alt tag or comment tag of the code.

5. Navigation design is easy to search search engine.

Some people use frames in Web page production, but this is a serious problem for search engines. Even if the search engine finds your content page, it may miss one of the key navigation sections, which will not go into the search for other pages. The navigation buttons made with Java and Flash look beautiful, but search engines can't find them. The remedy is to make a navigation bar at the bottom of the page with regular HTML links to make sure that you can access each page of the site through a link to the navigation bar. You can also make a site map, or you can link to each page. In addition, some content management systems and E-commerce directories using Dynamic Web pages, these pages usually have a question mark behind the URL with a number, overworked search engines often stop before the question mark, no longer search. In this case, you can change the URL, pay login, and other means to resolve.

6, for some special key words, specifically to do a few pages.

Search Engine optimization Experts do not recommend using any deceptive transition pages for search ostinato, as these almost duplicated pages may be penalized by search engines. But you can do a few pages, each page contains different keywords, phrases. For example, instead of introducing all of your service content on a page, make one page for each service. In this way, each page has a corresponding keyword, the content of these pages because of the inclusion of targeted keywords rather than general content, so as to promote rankings.

7. Submit Web page to search engine.

Find the "Add Your URL" on the search engine. (Site login) link. Search robot will automatically index the pages you submit. America's most famous search engines are: Google, Inktomi, Alta Vista and Tehoma. These search engines provide search content to other major search engines and portals. In Europe and elsewhere you can publish to a regional search engine. The idea of paying someone to help you submit "hundreds" of search engines is a waste of money. Also don't be in those FFA sites, that is to say, automatically submit your site to hundreds of search engines free of charge. This kind of submission is not only bad, it can also bring you a lot of spam, and may cause the search engine to punish your site.

8, adjust the important content page to improve the ranking.

Make some adjustments to the pages you think are most important (perhaps the home page) to improve their rankings. There are some software that lets you check your current rankings, compare your competitor's page rankings with your keywords, and learn about the search engine's preferred statistics for your pages, and adjust your pages. You can use WebPosition Gold (www.wilsonweb.com/afd/webposition.htm) to do the work yourself, but because it takes time, you can also ask a professional company to do it for you.

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