Five strokes to teach you to optimize the site header traffic doubling

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I do SEO time also has two years, long-term observation found: 80% of the site title is rubbish, 15% of the title reluctantly, only 5% of the title is more excellent, people look askance. Why is this the result? Because our website SEO leader does not attach importance to the title! But in fact, the title is not just a row of text, the title is the window, is advertising, is to attract users to click the most basic entrance! Hard to do rankings, but because the title is poor and no clicks and traffic, such a result you hope? The author summarizes five strokes with experience to teach you to optimize the title of the site, traffic doubled.

1, length

Long titles have proved more appealing to users than short titles. Some enterprises in order to highlight their own, the title is very short, 10 words within, but in fact, if you are not Taobao, Baidu, Tencent, such as the brand big site, it is best not to do such a try. Because the data display long title is often more attractive to users click, so we should try to control the title around 10-27 words (the engine on the title Word index display for 27 words).

2. Category

If it is not the public demand supplies, the title should try to cover product categories and attributes. For example, the management of summer wear, then the title inside the best women's wear, women, beauty, summer, cool, sexy and other words, because this can be related to the female user's identity and attract attention, get clicked. Of course, if it is not for a specific group of users, do not add such words to avoid exclusivity.

3. Attract

In addition to controlling the length and class vocabulary, our homework is only half done, and it needs to be taken seriously-to attract users. To attract users is to seize the user's eyeball, force, induce its clicks, so the title inside to show a special, competitive and not pompous vocabulary.

For example, weight loss slimming site, the title added "two pounds a week," seize the user needs, the most direct, intuitive data to tell them the effect of slimming, of course, quickly attract users, but the premise is that the data should be objective, do not empty Zhang exaggerated. In addition, there are some good words for everyone to reference, appropriate to add to the title to help you: first, leading, national, professional, high-quality, authentic, licensed, 100%, brand, trust, perfect, million users affirmation, delivery payment, 10 percent and so on. In short, ensure that these principles: attractiveness, competitiveness, objectivity.

4, a Word

Random search of a keyword will find the beginning of the article, many of the site's title belongs to the ranks of the 80%-keyword piling. For example, search the author's most familiar "mall system" the word:

Online mall system, online shopping system, shop system ... This curing title has been used rotten, ask the user in a row to see this title will be attracted to click? and then, if you are the user, see the following title?

Therefore, the title should try to be a sentence, a classic advertising, on this basis to control the length and attributes, highlighting the competitiveness of users. That headline is more appealing? The final result is self-evident.

5, SEO optimization

Write a title is to the user to see, the second is to search engines to see, the content is how to write to the user to see, how to write to search engine to see it? that is SEO optimization. First of all, must cover the main keywords, the number of 2-5 is good; second, the main keyword as far as possible, the higher the weight of the previous. When your site title can attract users, but also good to meet the search engine, your title is excellent title.

The title of the website is our business card, is we attract the user's window, above five strokes hope can help you optimize the website title, the traffic doubles.

Original: Mall System http://www.366ec.com/news/529.html Reproduced please specify, thank you!