Five things to understand before hiring a SEO company

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On the Internet, there is no more intense competition than getting the top ranking of search engines. Around the search engine optimization and search engine market has formed a complete industry. Some companies have a false and seductive promise to push your rankings to the forefront of Baidu, Google and other search engines. Like other industries, SEO has his own essence and dross. Before you search for a SEO company for your site, here's a "trick" blacklist, and using these tricks may put your site in a bad direction with a penalty.

1 think that the key word is a shortcut to success

Search engines have been looking for keywords, so you put more keywords in the page, is this right? If you repeat two or three keywords in an article 50 times, are you sure you can get a better ranking than others? stack keyword is the SEO industry absolutely not behavior. Whether you make keywords in the same color as the background or place them in meta tags (two ways to discuss them separately). Get a bunch of keywords in your site--especially irrelevant keywords--just to get a good ranking, which in fact has bad consequences.

We suggest that the keyword density is around 百分之4到8. This means that if your page has 500 characters, put up to 40 keywords in it.

Search Engine optimization is the art of strategy where you put keywords and don't seem to be doing it on purpose. You want the search engine to understand what's on your site, but don't want to hurt the visitor's experience. The negative effects of piling up keywords can be long-lasting.

2 Put the keyword in a seemingly hidden way

Some sites make keywords or links in the same color as the background, or in code tags (such as meta tags and picture-related text), the reason is that this allows users to see without interfering with the user experience, and search engines can see these, and thus improve your keyword ranking.

In fact, this is not the case. If you make the text background the same color, the search engine will punish or even kick off your site. It's also a way of "deceiving the system" that search engines don't like you to do.

3 Set META tags like the 90 's

A brief History of meta Tags: a long time ago in the 1996, no Google, search engine is not as complex as today, meta tags as a powerful guide, tell the search engine your page is about what things. Meta description tag keywords. tags are only visible to search engines, and visitors cannot see through browsers. For example, let's start by promoting a fund website (www.fundfund.cn) and now make a page about the "fund" that you can describe in the description tag as "All you want to know about the fund." In the keywords tag, your keywords can include "net Fund", "open-end fund", "What is a fund" and so on.

However, people become more and more greedy, and begin to block a lot of keywords like "net Fund" in the label, trying to improve the search rankings by this way. Now, search engines have adopted very complex algorithms that basically ignore these meta tags.

So if someone tells you that you can magically get top rankings by manipulating meta keyword tags, they're either really confused or they're bluffing. As soon as possible farewell to simple picture switching and text flashes in the early days of the internet, let your website enter 21st century!

4 Copy page and content duplication

We have a client who recently made three websites, these three stations are the same title and the same content. Guess what Google is going to do with his site? If you think "the page was removed and the site was removed from the search results because the content was repeatedly punished", that's true!

Repetition and the negative effects of content are not only the search rankings, but also the user experience. If you visit a site, but see the same article on three pages, although the main keywords seem to be a little different (for example, "fund purchase" instead of "fund subscription"), you have been deceived feeling?

Original and useful page content for visitors to meet the needs of search engines and visitors.

5 do not expect to achieve success through "Link Farms"

Search rankings are considered not only the key words, the chain is also very important. If other sites think your site is worth linking to, search engines will value your site more. But link farms distorts this by thinking that the number of links is more important than quality. "Link farms" means that a large number of sites link to each other, just to improve traffic and rankings, regardless of the relevance of these site content.

Link Farms can add hundreds of links, but they are superficial, pointless and unprofessional, and search engines hate doing so. Search engines will follow links to sites that are relevant to your site's theme, and he knows if these sites will be linked to you. So, 100 related links are more helpful to you than the 10,000 from the link farm.

Remember how users feel

Search engines exist to provide users with the relevant content they need, SEO is to do your best to ensure that your content is customers and search engines like. Keyword stuffing, hidden links and keywords, mtea tags, link farms and repetitive content will keep you away from users and search spiders.

A good SEO company should know this, and they won't promise you that there will be magical ways to get you top of the list in three hours. They promote rankings by generating excellent content that is rich in keywords and organically combined with your site. One side is shoddy SEO will let your site be kicked or ranked more later, while the other side of the excellent SEO but let your site better than you think, so, careful choice.

Note: The original text from promotionworld.com by Jessica Cox and Michelle Pierce, I translated and slightly modified