Five things to do in Lu

The second CEO of Alibaba, no matter who it is, faces many challenges from both inside and outside. This system is huge, the organization is complex company, no longer need too much innovation and surprise, can stabilize the existing inheritance is the first priority. The new CEO has no need to create extraordinary performance, as long as the rapid growth of Ali continue to maintain a period of time, not a big problem, is the biggest victory. Fortunately, this man is Lu.

Ma Yun is that kind of Spirit Idol CEO, the main task is retreat, and Lu is the type of hands-on CEO, only pragmatic. The two are somewhat like jobs and cook, but Mr Ma is much more LU than Mr Jobs. Ali is not unable to choose a more strategic view, more ideas, younger people to take the helm, but Ali has gone through a period of frenzied growth, the market environment will not give it more such opportunities. Alibaba now, the most need is to stabilize and maintain high growth. In any case, low-key LU is the most suitable, it is worth looking forward to.

After taking office, Lu will proceed to revise past mistakes, take the company's business as a whole to a higher level, and then hit the IPO successfully. This is simple to say, but it is a lofty task. Good at http://www.aliyun.com/zixun/aggregation/7432.html "> solve problems, take responsibility Lu, have a certain opportunity to live up to expectations, in his CEO tenure there are such five things."

1, coordinate and balance the internal interest relations, straighten out overlapping parts of the business, the communication and collaboration between the various departments to remove the obstacles, so that the existing complex organizational structure can be harmonious and unified, efficient operation. Lu is the only executive in all of Alibaba's main business units, and it is not enough to be familiar with the company as a whole, fit to do a balanced and coordinated job. Ma Yun will not support his successor, can always obtain the full support of Ma Yun, is the key to LU display hands and feet. Be throne The taste is bad, throne also certainly will not have good result. Perhaps Ma Yun Strictly forbid the division to report directly to him personally, it will be a good beginning for LU.

2, to resolve the external pressure of public opinion, to shape the new image of Alibaba, make the greatest efforts to continue policy support and social understanding. Recently, the issue of Taobao tax and fakes has not only been said on the internet, but is going into the highest political arena in the country. Whether or not the proposal can be adopted, it means Taobao, the core driver of Alibaba, is about to pass. Mr Ma's consistent high-profile stance is a direct factor in the current situation, which needs to be amended. Lu and Ma Yun just the opposite, the image low-key, even foreign all said it is not eye-catching, there is such a person to solve the image of Ali, to do a good job of government relations, may have unexpected results.

3, at any time to properly resolve the crisis may occur, and continue to do the work of its firefighters. Alibaba in the past 14 years is basically not particularly downwind, small crisis has business-to-business platform fraud, is included in the stigma of the market and so on, a larger number of such as Taobao siege and Alipay transfer events, Ma Yun's own credit image has a very big blow. Lu played a timely stop in several crises. In the future, Alibaba will officially launch the IPO process, such a large company, faced with more things, all aspects of a little care, there may be negative consequences, the impact of the great cause of the listing. LU experience in crisis management, the image is more pro-people, fresh and calm, this is the current stage of Alibaba needs.

4, continue to maintain the current high growth situation, for the IPO to create a good material base. In the 12 months to the end of September 2012, Alibaba's revenue has reached 40.9203.html ">8 billion, over Baidu, up 74% from a year earlier." The IPO is imminent, Alibaba has begun to the past 14 years of development results to cash out, with the intention to win the capital market with excellent earnings figures. On this issue, Lu do not have to do too much, do less than do more good, as long as the trend of performance potential to maintain, not to allow any additional factors to interrupt this outbreak, is success. If you can find new growth points to enrich your earnings without affecting existing trends, it can be counted as a super level.

5, according to the ideal value of the successful implementation of the IPO. Alibaba's IPO, is a commonplace thing, as long as LU can make the above four points to home, high valuation listed still have great hope. According to Alibaba's debt situation, as well as with Yahoo related agreement situation analysis, Alibaba internal to group's total market value expectation is 800.12 trillion dollars. The capital side is currently valuing it at $55 billion trillion, and the gap is still relatively large. In the future with the rapid growth of Ali's performance, the valuation will gradually rise, but whether to meet Ali's psychological expectations before the listing, it is difficult to say. The shortfall in market value can only be done in other ways. This thing, Ma Yun will cooperate to do, for LU is not the hardest part.

Of course, many people will be suspicious, that Lu is only Ma's puppet, or eventually play the role of the blame. It is perfectly OK to think so, but lacks evidence. Now is the key period, Ma Yun is the key figure, he has thousands of ways to screw things up, but if he wanted to take a glorious curtain call from Alibaba, the success of the road is only one, that is, as trusting their own Lu, brotherhood, tide over the difficulties.