Five things to help you finish the cold start

Source: Internet
Author: User
Keywords Mobile Internet target users novice guides help documentation

Today, entrepreneurship is not a new vocabulary, the cost of starting a business in the mobile internet age is much lower than before, especially for many individual developers or small teams to start a business, this is the characteristics of this era. We've heard a lot of good entrepreneurs single-handedly build a product story, but many people may not know how to run the cold start problem when the product is about to complete.

The following summary of the product cold start process needs to do 5 things to help you knock open the door to success.

1. Recognition of audience groups

First of all, from the requirements and product prospects, you need to understand your target users. If you are not even your target users are not clear, suggest or temporarily slow down the development of products, calm down and think. Assess the size of the audience, the value of the product, seize some of the typical core users, first of all to make these users cool.

Identify the target user and determine the business plan through the characteristics of the target user.

2, the choice of propaganda channels

Team communication in advance, target consistent, communicate in advance, and apply resources internally.

Do not fight unprepared war, through the product's characteristics and budget, select the appropriate channels of publicity, in advance and team-mates to maintain a consistent goal direction, and the channel to communicate in advance, what to achieve the goal of what the cost, and so on, the application of resources in advance.

Otherwise, the product release, Cryoff, the Discovery Channel impassability, communication is not smooth, the resource application is not, that is called every day should not, call ground not spirit.

3. Schedule Activities

If you need to carry out online activities, early application activities budget, and activities planning, scheduling time nodes and scheduling.

Operational activities have a very important significance, through activities can effectively expand the visibility of products, improve product users, and more importantly, through operational activities can promote the use of products to the scene, passed to the user products can meet the specific needs of the information. Even when it comes to correcting the impression and temperament of a product, most of the time it needs to be supported by operational activities.

4, good user help

User Help includes several aspects, especially if the product needs to be checked before publishing. First you need to check the help documentation. The help document clearly and concisely describes the product's operational intent. The second is a variety of product descriptions of the text, good copy can let users of the product features at a glance, do not need too much help to explain.

No matter which stage of the product, no matter the new release or a certain stage of the product update, you need to confirm the novice boot process. This is important for the new user retention rate and activity of the product. Through simple and effective product novice to guide the process, so that the novice in accordance with product rules at the same time, realize the meaning of products.

5. Prepare Customer Service Training

The most important thing is to write the FAQ, so that users encounter problems when there is a place to find a solution first. When the FAQ does not really solve the problem, users will find products through various channels of customer service. Therefore, we need to establish a benign and convenient channel, so that users contact the operation or customer service team, actively obtain feedback, solve problems.

Customer service training, so that users get a better experience, through customer service channels to obtain feedback, to improve product experience and modify the direction of products, which is conducive to product vitality and development of things. At the same time, this reflects the user's responsibility, product responsibility attitude.

After the official release of the products, the user to guide the use of products, users have any problems must be the first time to follow up the solution, the formation of new needs, so that the sustainable development of products. Products must always follow the user go, listen to user feedback, at any time to correct the direction, must be from the user's point of view of the product and operational content.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.