Five tips for choosing key words in a website

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We are usually in search engine optimization, is to keyword ranking can have a good position, keyword ranking can achieve excellent level, nature can bring a large number of visits to the site. Then we should be in the site before the construction, we should consider the core key vocabulary selection problem, but also need to pay attention to which aspects of the impact factors? How to choose the goal of the Site keyword to achieve a multiplier effect? These questions to the site in the future direction of development, so it is worth our discussion and research. Some people say that a good site core keyword positioning, is equal to the success of the site operation half, we briefly analyze.

1, to meet customer needs, from the customer point of view

From a customer's perspective, think about what keywords they will use when searching for products, and note that the intent to purchase different keywords is different. For example, "LED light" users will be less willing to buy, the business value of natural decline. When the customer search "LED light picture" will represent the customer's purchase will be higher, so try to make meaningful segmentation of keywords. Keyword frequency to control good, the best keyword in the page appears in the frequency of 3 times within, to ensure that the keyword distribution density is reasonable, the search engine will naturally think that the theme of the page is clear, another note to avoid piling keywords, to prevent the site from being down right.

2, the core keyword content should not be too broad

Keyword content should not be too broad, because the degree of competition will be huge. Will take a lot of time to optimize the work. And even if the first page conversion rate is not high. For example, "LED light" as the target keyword, it is too extensive. It's usually hard to do it, or it takes a lot of effort, it takes a long time to optimize, but it turns out that the conversion rate is poor.

3, the core keyword selection should not be too specific.

Do not go to the other extreme if you choose the keyword. Committing too complex and detailed set of keywords, perhaps no one will search. In this case, normal is very easy to do the first page of the ranking. If "Guangzhou LED flashlight," This will be too specific, generally too specific keywords, including company name, brand name, place names, etc. for English website optimization is very unfavorable, because these words basically no one to inquire.

4, the choice of competitive low, query the large number of keywords

We have been looking for a low competitive, query the large number of keywords as our optimization object, so as to ensure a large number of traffic at the same time, can also be easier to do better rankings. But the reality is often not ideal, most search keywords number of times, the degree of competition is also quite a big keyword. However, we can use a variety of detection tools, roughly the breakdown of keywords to find our needs and reasonable keywords. In general, you can use Google keyword tools to provide the corresponding data analysis or keyword suggestion Tool.

5, reference and analysis of peer competitors key words

Reference to peer competitor's keywords to carry out analysis, we can avoid ourselves to go too many detours, especially some have a certain scale of the site and enterprises, we can move to copy some aspects of their website management ideas, or refer to their search engine optimization methods as well as outside the chain of construction channels, Choose the flow of considerable but not too much of the core of the key words, and finally do quweicunzhen, go coarse to save the essence, for I use the effect.

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