Five tips for micro-business operations

Nowadays, micro-blog has become the most popular platform for information users to communicate, so more and more enterprises have opened the official micro-blog, hope that through this free platform for their own corporate brand or products to do promotional promotion. Large enterprises because of the abundant funds and background, so can have a professional team to manage the Enterprise Micro-blog, plus the original brand has a certain user base to do the groundwork, operation can be handy.

Because of the success of the former case, there are more and more micro-enterprises to join the microblogging platform. However, many enterprises just to open the enterprise microblogging after the casual hair content or ignored, long-term down the effect of privately complained that this is a big brand play games.

Have you ever thought that micro-enterprises, although not the resources and reputation of large enterprises, but also can use their unique advantages through micro-BO transmission of value information and establish user relations.

The following is a few observations and experience to give some views:

#1 fans will ignore your product.

If you open a corporate microblog just to figure out how to use it to advertise your brand, or to use it to sell your product, your Twitter followers will surely be getting less. Even if you don't have fans (except zombie powder, you can have as much money as you want). For small business small brands, fans are concerned that you just want value information. Because the brand awareness of fans is not big enough, blindly promote products will only backfire. Frequent advertising and product information not only can not get fans, but also may give fans a sense of brand rejection.

Although we all know that opening a corporate microblog is a hope to use the platform to do something for the brand or product, but these things can not be rushed. Micro-blogging operations need to be step-by-step, and gradually build relationships with fans in order to transform the fans into customers. In the process of operation, it is necessary to accumulate fans gradually, when the fans reach a certain base and loyalty, they can use some small brand activities to let their fans touch your product. If your product is good enough, fan loyalty is strong enough, still afraid of no one to buy your things?

#2 don't get any harder.

Are you reading this at this moment, have you ever tried to use Weibo letters or comment mechanically send some product information to the user? If so, please don't do this stupid thing again. Think about it, what would you do if you received this information? Sure it won't be the first time unlucky to scold a few damned zombie powder, and then delete the information or directly to the administrator to report? If you can only use this means to improve brand awareness or sales products, I'm sorry, Weibo is not for you.

Microblogging marketing In most cases is to do word-of-mouth marketing, for good products fans will not be stingy to share with friends. And for bad products, fans are not stingy to share with friends. So the transmission of brand information in the hearts of fans play an important role, you send a spam fan may always remember you, and then you will not want them to buy your products.

#3 be active.

Don't be afraid to make comments on Weibo or to engage in other people's interactions, and your influence has not yet reached the level of crisis PR. When you start running a corporate microblog, you're not necessarily going to be interacting with someone else's tweets or participating in a group event. So you can often make some special comments on some hot topics, or often comment on some of the more influential micro-blogs, as a way to increase the exposure of corporate micro-blogging. Micro-Group is also a noteworthy place, for some of the more active micro-group, you can release some dry goods or interesting information and friends to share.

Although it is true to be active, you need to be aware of your corporate image. Here you can first give the enterprise to build a micro-bo image, but can not be a personal position to represent the interests of the enterprise, otherwise it will result in incalculable consequences and losses. For those remarks that are more sensitive or representative of one's position, it is prudent to consider the appropriateness of publication.

#4 listen to what the fans are thinking.

The company Weibo has a certain number of fans, and you want to do a bigger campaign to promote your product, but do not know how the effect will be, fan acceptance? At this point you can choose a few loyal fans and then ask them what they think. For example, what kind of activities they will participate in, what kind of prizes they can accept, what time they will appear and interact with you and so on some simple questions. Don't be afraid fans will ignore you or disturb them, and fans will want to experience something new and interesting.

It is important to note that you do not use the bulk of the letters to send a list of questions to fans, and then sit in front of the computer looking forward to their response. In that case, 100 letters may not even receive a reply. Try to get some time out and pick out the fans who are often interacting with each other and understand their needs through a few simple dialogues. I've tried to talk directly to fans and ask about their expectations for our corporate microblog, and most expect you to share something different and interesting.

#5 tell everyone about your business microblog.

The emergence of micro-blogging has deeply affected people's daily life, and now you can see the information of Weibo everywhere. Businesses put their microblog addresses at the door of the store, allowing customers to focus on and interact with them; owners put their microblog addresses on the walls around their offices, reminding them to forward their comments to corporate microblogs on their leisure time; even today's young boys are asking for a microblog address first after they meet a pretty girl (it's easier to get a phone call than a Twitter. To build relationships after a long interaction and then call. Think about whether Weibo has surrounded you, and you seem to be inseparable from it?

Tell all the people you know about your business microblogging address, especially some startups, and more people need to know you to find out what you are worth. You can put your business microblogging address in the active forum post bar, or some other social networking site you're familiar with, and you can also put your corporate microblogging address on your shop door, on the wall of your company, or even at home (this is a little crazy). Even if you are already starting to run your business microblog, then don't be afraid that more people will know it exists.

Finally, remember that you are not a personal microblog, you are still a corporate microblog.