Five trends of application product marketing this year

In the 2009, we experienced explosive growth in applied marketing. With the introduction of the popular app store, mainstream brands have increased their use in order to expand applications and product marketing. A recent study has shown that advertisers and advertising companies are increasingly mobile apps, with nearly 65% planning to develop mobile apps in 2010.

Here are five major marketing trends this year:

One is the increasingly strong mobile application atmosphere. Since the launch of Apple's App store 18 months ago, its downloads have broken through 3 billion times. Morgan Stanley predicts that mobile apps will grow by more than 10 times times over the next 10 years, about 10 billion times from today's 1 billion breakthroughs.

Second, the leading manufacturers follow the Apple App Store model. Consumers want to get the information they want, and application products are constantly emerging. Samsung announced the launch of its Samsung apps and teamed up with content partners such as Blockbuster, the US and other companies today. Samsung plans to offer mobile products to products like HDTV. Ford realizes that consumers want to get information on demand. The synchronized product on the Ford Dashboard uses a 8-inch touch screen and voice control function. You can get Twitter information, listen to the Internet, check the time of the movie broadcast, etc. Intel has launched a beta version of the App Store, known as Intel AppUp, primarily for netbooks. At present, more than 100 application products can be provided.

Third, product development has become easier. 2 million Adobe Flash developers will collaborate with 125,000 iphone developers in the development of application products. The next step is to launch the Adobe Flash Platform, Flash Professional CS5, and so on, allowing developers to use Flash technology to integrate content and automate the iphone and ipod compatibility. Adobe AIR is a cross-platform operating system that allows developers to integrate HTML, Ajax, and Adobe Flash. Microsoft's Silverlight can also be used.

Four is the application of the product continues to emerge as the application of product marketers and developers are facing major problems. If you are in a dominant position, app stores and catalogs are effective marketing channels. In Apple's App Store, featured catalogs promote about 179 applications. More than 100,000 of the application products are available, but consumers find less than 2% easily. Application products require marketing strategies to achieve success.

Five is browser plug-in so that Firefox gained 25% of the market share, Google Chrome also reacted. Each month, Firefox's plug-in site attracts about 2 million users, up to 1.7 billion times today, and 182 million applications are in use. The popularity of Firefox's browser plug-ins has eaten up a lot of IE's share. Google has reacted positively and is developing its own plug-in products.

(Original: January 26, 2010; Compiling: Song XI)