Five trends of business-to-business e-commerce development

According to the IDC study, the Asia-Pacific business-to-business E-commerce Market is expected to grow at an average rate of 59.1% a year. Because of the huge market prospects and the lower technology threshold, business-to-business attract the domestic internet elite to kill into, in the past two years the market has been very rapid development, according to the statistics in China, including companies and individuals in the operation of the Business-to-business Web site has reached more than 10,000. Many practitioners have led to an unusually fierce competition in the business-to-business sector.

Alibaba has been to build the world's largest business-to-business business platform as the goal, to become China's e-commerce industry in the short term no one to shoulder the Big Mac, HC Network relies on its "build enterprise online trade" positioning in the business community to establish a certain degree of awareness, The Chinese product platform, which won 10 million U.S. dollars in SoftBank Asia in 2005, played the "Enterprise Portal" concept, and gold and Silver Island, the International Business Network and other rookie website is also trying the innovation of business-to-business service mode, the global textile Network, Global hardware network and other major industries vertical business-to-business websites are deeply rooted in the industry, Maintain your competitive edge.

Domestic business-to-business Web site after several years of development is going into the Warring States era, the development of business-to-business industry will show five trends:

One, the business-to-business industry reshuffle speed intensifies

Since 2005, many business-to-business operators have lamented that the business is not good to do, many sites to make money, but finally have to do for others to marry clothes, the profits to "Baidu", "Google" and other comprehensive search engines. In order to improve the site traffic, the various sites have adopted the search engine launched the auction ranking services, the HOT keyword prices are also rising. such as the pharmaceutical industry: "Pharmaceutical investment", "pharmaceutical Agent", "Pharmaceutical investment", "drug agent" Four keywords have been related to the industry site bidding to 5 yuan/click. But also causes the website to continue to carry on the network auction promotion then the website can maintain the high traffic volume, but if suddenly stops the auction promotion, then the website visit quantity immediately drops. is caught in the competition to promote the dependence of the vicious circle. Such a high cost of promotion, greatly diluted the profits of the site. We expect that 3 years from now, each industry will survive only 2~5 sites, and most of the current business-to-business sites will be eliminated from the market.

Second, the industry vertical business-to-business website will accelerate the integration with the traditional industrial chain

The number of business-to-business websites is huge, according to the author statistics, only the pharmaceutical industry (excluding health care products, medical equipment) has business-to-business E-commerce site more than 200, these web site business model is basically the same, homogeneity is very serious, are to provide users with an opportunity to release the platform, the profit path are based on the membership service fee and advertising fees. Industry business-to-business Web sites rely on information alone to maintain the competitiveness of the site, business-to-business sites must be fine-tillage in the industry, and with the industry's traditional industrial chain integration, (such as pharmaceutical sites and pharmacies, hospitals and other procurement and the tender party cooperation, etc.) for the enterprise to provide online and offline deeper services, break the homogenization of the service cycle, Can dominate in the fierce market competition.

Third, business-to-business to a more detailed direction of development

Small and medium-sized enterprises because there is no strong financial support, do not have the strength to do the industry-wide E-commerce site, but can be involved in the breakdown of the industry e-business sites or regional e-commerce sites. such as apparel industry gloves, shoes, suits, men, women and other subdivisions of the site will have a certain prospect. Generally speaking, no matter how fine the site is in the industry, as long as there are more than 300 enterprises across the country with its product segments for the company's leading products, these segments will have 1~2 home business-to-business site space.

Iv. Business-to-business Regional websites will rise

In fact, China's great Oita trade, including B2B\B2C are still concentrated in the same city, the same district transactions, at present, 58 of the same city, net and other classified information sites can be sought after the pursuit of venture capital is found that the same city transaction amount of the fact. At present, China's commercial credit system has not been established, and then have the choice of the premise, most businesses are more willing to choose a closer purchase channel, so that it can better guarantee credit security, and secondly can greatly reduce logistics costs, improve profits. Therefore, it can be foreseen that the Business-to-business regional website will have greater development space in the near future. However, the emergence of regional business-to-business sites will also depend on the geographical advantages of site operators.

Five, business-to-business search will become a new bright spot to promote the development of the industry

Business-to-business sites Blossom, but business opportunities in any business-to-business Web site, including Alibaba, account for only a tiny fraction of the internet's business opportunities. No web site can meet the needs of businessmen to search for their own business opportunities through a single stop. Business-to-business Vertical Search is a new model for business-to-business services, and all business-to-business search information comes from business-to-business sites. , such as business search, jeweller, Skynet business search, Golden Spring network.

Alibaba through the 6-year accumulation of the river position in the short term no one can shake, pan-business-to-business Web site in the past two years will only exist in the second old dispute, Hui Cong, China product platform, gold and Silver Island, the Universal Business Network, E-commerce Network and other business-to-business sites have started the national enclosure, business-to-business market scramble in the country has been kicked off, The smoke is full, in 2006 and 2007, there will be the rise of the Black horse, there will be some of the Business-to-business network heroes left Behind the lonely back? We'll wait and see!