Five ways of marketing soft-paper writing

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Do network editing also have nearly a year of time, the work of network editor naturally also can not be separated from the writing of soft text. As a network editor, the most painful thing to write every day, write something but no influence, not bring any marketing effect, even if they feel the beautiful writing, readability again strong, but in the eyes of the boss is worthless. We know that the essence of the soft text is to guide consumers, publicity brands, but an article written out no one clicks, or there is a click, but look at a close, how to achieve the purpose of the soft Wen marketing? Today, the author according to their own year of network editing experience, marketing-type soft writing five ways to share, Hope to be able to write the influence of the editors, strong marketing soft text to help.

One or 10 big soft wen

The top ten soft text, as the name suggests, to "ten" as the title and main content of the soft writing style. such as "China's top ten scenic Spots", "2011 Top Ten film Rankings", "Ten most Popular new books", such as you are doing bed agent, you can "China's top ten well-known bedding" as the title, write a soft article, and posted on the site of authority, usually get a good view of the volume. Ten soft Wen need to pay attention to, to put their products in the second or third, so as not only to enhance their visibility, but also by the industry leader of the Light, said that the gap between themselves and the first place is not small, but also appears to have a certain authoritative article.

The advantage of the top ten soft articles is the spread efficiency is very wide, it is easy to be reproduced by major websites and forums, and the influence is big. Ten soft writing is to collect more, more reference, there is sufficient information to write a good readability, authoritative, high marketing of the top ten soft wen.

Second, inside the soft article

Inside the soft text is often to use the reader's curiosity, and attract the majority of netizens click. Inside soft wen often take "xx inside", "xx reveal" as the article title Soft writing way. Although the inside soft wen can get a powerful click-through, but if the content of the article is not good, it is easy to be readers from the beginning to judge the text of a text, although the click came in, but the page will soon be the reader Ko off, also can not achieve the expected effect. Now netizens to the ability to judge advertising more and more high, how to let readers read the article, the content of the propaganda left a certain impression? This lies in the writing skills of the inside soft article. Inside soft writing should first refer to some of the inside article writing skills, opening the best twists and turns, the wording is best legendary color, but also pay attention to the file, data collection and background knowledge, so as to facilitate the successful preparation of a insider soft.

Third, fixed soft text

Fixed soft text generally refers to the fixed festival, solar terms, the activities of the written soft text. Usually in these fixed time, the fixed soft text can bring a lot of flow, and have better transformation. For example, the Spring Festival, the Mid-Autumn Festival, the annual meeting, these festivals and activities are very fixed, during which the search volume of these fixed words is very large, and targeted high, it may bring a lot of transactions. Again, for example, many products, such as air-conditioning, mat, heaters and so on, are relatively strong quarterly, due to the weather, in a period of time there will be a lot of attention, a good fixed soft text guidance, the volume of the promotion has a great help.

Due to fixed festivals, solar terms, activities and so on every year, so write a good fixed soft text, it can be refurbished every year, re-use. Diligent collection, diligent collation, diligent processing, diligent construction files, the more relevant information accumulated, the easier writing. In particular, the fixed soft text of the product class, usually comes from the processing of all relevant data.

Four, the laboratory soft article

Laboratory soft, as the name suggests, is a laboratory for the name of the article, usually has a strong influence and strong professionalism. The high scientific nature of the laboratory often makes the laboratory soft text easier to convince people, and the most easy to have authority and influence. However, the laboratory soft writing is difficult to write, need to support the relevant data, if the nature of the advertisement is too serious, the laboratory soft text is very easy to be discarded by readers, and even have a bad impact.

How to write good laboratory soft paper? First, the laboratory soft paper should be based on the search data, research data, appropriate to do some small experiments, research, published some test results, or to address some issues to express their views. At the same time, the content of the laboratory software is best recognized by high-end people, so more authoritative. In addition, it is necessary to note that the laboratory soft Wen is best to "xx laboratory" in the name of the release, so as to increase influence.

V. Technical soft Text

The technical soft text is specially writes the small skill, the small knowledge is the center soft text. For many products such as software, a certain kind of knowledge, very suitable for the use of technical soft text to promote. such as Microsoft, is very good at using technical soft text to promote various products, such as Excel skills, Windows operating system skills, word office skills and so on. The technical soft article characteristic is spreads the widespread, and endures. If the skills of soft use of good words, but also the site to do the chain of sharp weapons, a good technical soft text can attract a large number of reprint, thereby contributing to the increase in the chain.

Technical soft writing is the accumulation of experience in peacetime life and data collection and collation, often content is shorter, written quickly, readable. Technical soft writing is simpler, some good technical soft, and even just collect some content similar to the content, to organize, you can form a better content of the technical soft.

Finally, it should be explained that the key to soft writing is not how good skills, more writing, more practice, more summary, is to improve the level of soft writing. The above soft writing stain technique by Wuhan hepatitis B Net: http://www.hkygyy.com original, reprint please keep this link.