Five ways to attract netizens to do successful websites

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Many facts show that an excellent website is not just about its content or originality; a good article, first of all, is the title attraction, which leads the reader to read the story. A good advertisement is a visual and advertising word that allows the reader to remember the name of the product or company.

Similarly, a successful website has several elements. A good website is an effective sales tool, it can attract more netizens attention. Like a good article or an advertisement, he must first arouse the interest of the reader, and then lead them to do some kind of behavior. Therefore, the site can not ignore the importance of the homepage, otherwise, the site became a fire sale in the sale of goods, so that viewers will soon lose interest. Such a site, it is possible to win a very high click-through, but it does not produce the expected response, let alone fascinated netizens, into the next page.

Consumers are bombarded with information and market information every day, and it is very difficult to attract their attention, and competition is brutal. A website that attracts consumers ' attention and impress, not only allows them to browse the depths of the site and create ideas for buying, but also tries to get them to log in regularly, let them indulge in the site, and recommend the site to others.

Here are some basic principles to follow when designing your website's homepage:

Highlight

As the saying goes: You can't meet all the wishes of everyone. But you should have an accurate market position: to meet the needs of certain groups of people. It's better than a net in the sky.

In other words, you have to understand consumers and viewers and know what motivates them to spend. There is no doubt that you have to do a lot of work, but you have to focus on your target customers like lasers, so your site is seared into their minds.

When your site refines market information and targets a customer base, the viewer accepts half of you when clicking on your home page. Then, the remaining 50% depends on your content (such as text content, service provided, sales focus, and so on). Because people do not have time to explore the entire site, to find what they need, not to mention the search engine to find or search the entire Internet, so the appropriate market positioning is particularly important.

Have a clear goal.

An effective web site stems from a sensible business plan that must have a clear purpose, that is, what market behavior and business results it ultimately wants to lead. If your site doesn't want to sell a product, or win a consumer, or get more information about it, what else does it do? In short, what do you want to do with people browsing your site?

Ask these questions: Is your site aimed at creating potential sales? Are you selling a hot item? Are you trying to persuade viewers to change the brands they buy? Do you want them to call for more information? Do you want them to join the membership program?

People are afraid of confusing themes. If you try to get your viewers to do too many things, especially on the homepage, they may simply not do anything. However, if you want to give him a lot of choices, focus on a certain point, then make two or more pages on their different requirements, and then guide them to connect in the right place. Fundamentally, you need to refine your market information. It's a good idea to select an important topic and let the rest of the relevant information unfold around it.

To be clear

When we browse a book, the cover is often the first to draw our attention. As the saying goes, "Don't judge a book by its cover" is also a simple truth, because we have a natural tendency to do that.

Therefore, the homepage of the website is like "book cover". It should guide the reader into the site rather than having them act on the spot (unless your entire site has only one page). The statements stated on the main page should be brief and targeted so that the reader can know exactly what you are talking about. Use bold and able to capture the reader's psychological title and subtitle highlighting themes and your site provides the main business.

In fact, listing all the benefits of browsing your site should focus on conveying a message that is why browsers need to look down. One good trick is to show the benefits you list in the form of banners (for example, can be written to: "Landing this site, you can get ...", "on this site, you will find ...", or "you have to land the reason ..."

A list of rewards in a form that is not only a visual reminder to the reader, but also more effective, because it is concise, concise, and a series of words stacked in a piece can produce a great effect. Remember, consumers buy your benefits, not just the products. Therefore, your homepage should highlight the benefits of your site, not just the characteristics of your site. It must give surfers a good reason to be able to continue to explore the site.

However, this still requires emphasis on priorities, starting with the current gap (the gap between the problem and the solution). Then show what your site can offer, by step-by-Step guide them through the site, telling visitors how to fill the gap. In other words, the home page must identify the problem and specify exactly how you will solve the problem.

To be simple

Your site should be downloaded fast. If your site is a great way to impress people and include too many backgrounds, Java programs, architecture diagrams, plug-ins, and dazzling images that will take a long time to download, your site is in jeopardy. A study by a telemarketing firm shows that most people consider hanging up after 30 seconds of waiting or being answered. If they have to wait more than 30 seconds to completely download your Web page, the person browsing will leave. If they have to wait, they will give up.

It is often said that our society has entered the "Information revolution". Instead, call it a revolution that we are experiencing "access information". This ability to search for information in an instant is the foundation of Internet development.

In addition to downloading time, you should also note that the time that attracts viewers ' attention is short-lived. So you have to filter the information you really want. Don't overload information or worry about missing out on your central idea. Even if your site is entertaining and they're not involved, you're still not making a profit.

to Professional

First impressions are important to the visitors to the site, and some people are influenced by the homepage. In fact, sales start here. The composition of color, the combination of information, the quick download of attractive charts, the most important is the right market positioning, is a professional, repeatable and respected site is an important factor.

In fact, the information on the homepage of the website is the most important of all the elements. Remember, don't let the careless error affect your page, be sure to check it over and over again----let others also help check---see if there are textual and grammatical errors. Do you want to convey: Are you a serious, professional, trustworthy, fun-loving, helpful, resource-rich, or technologically advanced website? The tone of your message should appeal to your target market and help the viewer to have a clear frame in mind.

Summary

It is not the homepage that needs to follow these principles. In fact, the above suggestions will be beneficial to the entire website. However, if you can follow the advice and show all the important information on the homepage and then convince them to take action, you will be a winner.