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Soft smell now has become the webmaster to build the basic skills, a widely reproduced soft wen not only to the site to bring a large number of high-quality outside the chain, but also to enable the rapid spread of products. The so-called soft text, is the meaning of soft news, that is, with commercial purposes of the news. Soft writing like news, not only the soft news of the commercial color, but also to achieve commercial objectives, not only to allow media editors willing to release, so that readers are willing to read, but also to promote the product or company to bring a positive image, is the Webmaster soft writing advanced goal.
First, for the soft text to find news from the
The so-called news from the ground, refers to the objective facts as the basis or opportunity for the dissemination of news, is a fact, so become the basis of the news. To be straightforward, it refers to the reason that News is edited and published. If you want to write soft text like news, first of all, you will find news for your content. For example, the products, services, and companies you advertise are particularly important events or breakthroughs that make up the reason for the media to report you. But in general, the product or service is difficult to achieve this level, and the media are limited to the commercial nature of the report, so you have to find some reasonable reasons for the soft text. For example, you can combine the season to find soft text, spring dust storms come, you can "this spring dust weather skin care has a way" for your skincare to write soft Wen, at this time and beauty-related media or columns need such a genre, readers are concerned about such a problem, your soft wen will be edited to adopt. You can also combine social hotspots to find news from the header, for example, last year Taobao do search engine "a Amoy net", this is the hot spot of the Internet, then we all care about this aspect, the media also need relevant articles, the author of this as a basis for writing "A Amoy network marks the arrival of search engine segmentation", not only by the major webmaster website, And also for Eric Network made a key recommendation.
Second, let the soft paper has the timeliness
News is an important sign of timeliness, to write soft text like news, it is necessary to give the soft text timeliness. A soft text has the timeliness, not only will be like the news, but also can produce a kind of not or late to use on the outdated pressure, increases the probability which the edition uses. However, the general product publicity is about the product function and interest of the insipid introduction, how can it have the timeliness? An important method is to make the soft text event, set up a just occurrence of events or stories, through the description of the characters, event descriptions or events to give the soft text of the timeliness. In which, the content you want to promote, you can reach the desired dissemination effect. Also use the above example, your skin care propaganda content is consistent, but written "this spring dust weather skin has a novel" so around the spring dust events soft Wen has the timeliness.
Third, let the soft article has the news element
You can make soft text more like news by writing events or writing stories. For example, you can write a romantic love story or a beauty event, so that the protagonist and cosmetics in contact. Writing events or stories, to use the time, place, character, (event) causes, through, the results of the six major elements of news, so that soft wen more like news. You also want to make the story or event attractive, can work from two aspects, one is the novelty and the twists and turns of the event, straightforward's story is nobody wants to see, the second is the story to infect the person, must have the proper emotion description. Notice here that although your story is made up, it must be reasonable and well-meaning, not to talk nonsense, not to mention some unconscionable words.
Iv. writing soft text with the structure of news
The use of news structure to write soft text is another way. In the format can be written according to the general structure of the news, that is, according to the title, lead, subject, background, epilogue five parts to write. Such writing is not only acceptable to news editors, but also easy to be accepted by readers. If your writing skill is not very high, generally take the form of inverted pyramid to write, that is, the most important and most attractive part of the title and Guide to write, the other part of the main body and background, the conclusion, the advantage of this writing is that many people have only to see the title and lead to decide whether to read down the habit, You can first ensure that the most important information is communicated to the reader.
Organic integration of commercial content into soft paper
In addition to the soft text written for the link, most of the soft text to do business publicity, then how the commercial content of the organic integration in the soft text, a poker-like publicity? The following points should be noted here.
First, in the headlines and lead in the news, only the brand or the most important propaganda language, should not wantonly product features, features listed therein. And in the title or lead should set a certain suspense, to attract readers to read down.
The second is to put the most important keywords in the title or lead, because you write the soft text also want to be indexed by the search engine and by readers to search, and search engine is included is the title and lead this part of the text, put the keyword here, the reader once the search will find it.
Third, the product with a customer's interests concise written in the theme and conclusion, this part is also very important.
Four is the product efficacy performance and other secondary promotional content in the background material, the so-called news background information is related to the text, auxiliary reading, but even here you do not use the tone of advertising to write, editors and readers will be annoyed. You should use the tone of the popular Science article to objectively and appropriately introduce the product special, in order to facilitate the reader to read and understand, the editor will this paragraph for you to retain.
Can do the above points, your soft wen will be like news, easy to be used by editors, accepted by the reader. This article by the sales skill http://www.fff9f.com the telephone sale skill, the original is not easy, reprint please keep the link.