Five ways to help you analyze your competitor's website

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Do the site, unless you want to practice practiced or play, the purpose is to profit through the website. Network competition, and the reality of the same market, more and more white-hot, from Baidu bidding rankings can be seen. Hebei Talent Network market, but also a competitive industry, from the Baidu Index can also be seen, the competition is very difficult. Hebei Xin Xin Talent Network, is born in this environment. From scratch, from small to large, from insignificant to let the opponents frightened, to go through a process, also need wisdom and methods. And analysis of opponents, is the premise of competition, the so-called "enemy, win." Through this period of work, I summed up five analysis of the Web site competitors, for everyone's reference.

First, key word query

When it comes to website competition, it is natural to think of keyword rankings first. Here is a prerequisite, is your site in SEO before, has been reasonably selected keywords. If the keyword choice is not appropriate, can only say you entered a competition misunderstanding, just like you are doing food business, but in the real estate market and development room competition. In the case of keyword no problem, you can use search engines to search your keywords, out of the top 10 is the first page, it belongs to their competitors. Then one by one carefully analyze the situation of these 10 opponents. Also need to remind a sentence, search out of the first 10, to see whether the first level domain name. If the search is a first-level domain name, it is considered a competitor, if it is a Web page, the specific circumstances of specific analysis, but generally speaking, this situation will not be listed as competitors.

Of course, the more the keyword ranking, the more competitive, it is called strong opponents, the ranking of the latter, they can be graded according to the situation in order to manage in peacetime.

Ii. included enquiries

The competitor is determined, it depends on the circumstances. First of all to see the search engine included, you can use professional tools to see the other side by the number of search engines included. The inclusion of more also indicates strong forces, and vice versa. Note here, the query included to see the main search engines, such as Baidu and Google, which is based on your target customer search habits. In addition to rankings, such as Alexa rankings, Chinese site rankings can also be used as a reference factor.

Third, the PR value query

The PR value of the site, although only for Google, but you can see the site to build the length of time and weight. Through a dedicated tool to query the PR value, the higher the value, the general situation of the site for a long time, high visibility, may be the degree of customer recognition is higher.

IV. Website Update query

This one, need to log on to the other site to see more real. Log in to what you think is a competitor's website, look at its updated frequency and update volume, those updates quickly, the large number of updates to the site, generally also hit the high, such as: New registered customers, new articles, new products, new orders, etc., these can explain the popularity of the site and the degree of recognition. What needs to be explained is that, inquires the website update, needs to have the regular regular inquiry, cannot locate the opponent only one or two times inquiry situation.

V. Optimizing the Promotion Query

Look at competitors, whether or not to use some of the means to optimize the promotion. After the commonly used method: Look at each other's source code whether there are keywords,description, through the tool to query the other side of the reverse link, the chain of many, is generally promoted to the search engine site name, see if there is a soft text link; Look at each other title and the site one or two level title, optimize the promotion of the site, the title can see the keyword traces. Combined with these conditions, we can analyze the strength and the main methods of the opponent's optimization promotion.

The above five ways, not alone, to combine, comprehensive consideration to know the power of competitors and its main advantage point is what, so, 10 major opponents of the situation you will at a glance, compared to their own site, you know where the shortfall. Or you want to go beyond the recent major one or two sites, this analysis is more useful, the other side of these situations come out, you make up for their own shortcomings, to fight each other's weaknesses, I believe, as long as the insistence and efforts, will catch up even more than opponents.

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