Flappy Bird the underlying marketing rules

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Although Flappy Bird early this year on February 10 by developers from the major stores offline, but the result of the line is not the complete silence of the game, but update a fierce round of growth. So far, Flappy Bird and other Shanzhai products have captured many smartphone screens. Shocked, can not help but let people reflect: a simple and rough game why so red?

Flappy Bird is a game developed by the Vietnamese game developer Dong Nguyen, a bird, upright water pipe and a few white clouds constitute the game, the picture is not exquisite, the game is extremely simple, the difference is that the game inside the "protagonist" Bird Only a life, Once you hit a hose, the bird dies and the game ends.

Before February 10, the game in the Apple Store, Google Store and other free download, although the daily advertising revenue of up to 50,000 U.S. dollars, but in the hands of the industry is not particularly outstanding. After the major news reports that the outstanding hand tour will be in 22 hours after the shelves, more people understand the game, but also to the designers of the contrary approach is puzzled, that is, at this time, Flappy Bird Download volume is an explosive growth, Although the designers have Flappy Bird from Apple Stores and Google stores as planned, things have not ended.

More Crazy Marketing

1, Flappy Bird Auction

Flappy Bird is down, but deep marketing players have not given up the game, they will be pre-installed with the original Flappy Bird game of mobile phones in the global auction and shopping sites ebay auction, the highest price has soared to 99,900 U.S. dollars equivalent to about more than 600,000 yuan.

Flappy Bird In addition to advertising revenue, the second bucket of gold, by Flappy Bird players to use the original game and installed a game of mobile phones.

Marketing Law: Seize the limited, unique, timely response to the hot things, use the brand effect of hot things to do marketing.

2, the Third-party application store game download

Flappy Bird, though already from Apple stores and Google stores, still exists in third-party stores, such as the world's largest Android camp, where Flappy Bird undoubtedly rose from one platform to a higher, wider platform, Flappy Bird is undoubtedly hake Roundabouts。 Presumably, Dong Nguyen's advertising revenue does not fall against the rise!

Marketing Law: A step back does not mean giving up or conceding, but preparing for better progress.

3. Cottage Application

Although the Flappy Bird is down, more similar applications such as flat Birds, iron underwear, Piou Piou, Flappy Bee, Flappy plane, and even Flappy fish have sprung up, whether it's adding functionality or Turn the birds into other animals, all kinds of shanzhai again poured into the major mobile phone stores, and achieved good results, such as "Iron Underwear" (ironpants) in Flappy Bird quickly replaced after, now has boarded the U.S. free list 2nd.

Marketing Law: Can only say that the success of the cottage once again confirms that "success can be replicated" this Invincible "truth"!

4, return

"We're going to upgrade our existing Flappy Bird and log in to the App Store as Flappy Bird 2 in order to get Flappy Bird back to the App Store," Dong Nguyen said on Twitter. We are currently in touch with Apple. And the next frame before the "permanent under" compared to Dong Nguyen is undoubtedly take the vast number of players to joke, but also verified that "no one can give up the success, even if the success of the people will not" this sentence.

Marketing law: Cheeky. Every means is tried to achieve its purpose. The flip-flop is one of the means used in marketing.

In fact, in addition, there are more marketing tools inside. For example, a hand tour company said it had decided to take ownership of Flappy Bird and had formally filed a trademark application with the U.S. Patent and Trademark Office (USPTO) on February 9. How the last thing we unknown, but this hand tour company undoubtedly borrow Flappy Bird for their own marketing. If you are interested, please continue to study the underlying marketing principles behind Flappy Bird, or you can get more out of this article. Article: Guangzhou website optimization http://www.gzqiyi.com (Guangzhou QI billion Network Technology Co., Ltd.), reproduced please retain the source. Thank you!