Flash Web Game profit New model: virtual prop charge

Digging the net June 29 news According to foreign media reports, flash web games rely on advertising revenue has been severely hit by the recession.　　Heyzap recently developed a new virtual goods system, hoping to help most flash game developers earn revenue through micro-trading. Heyzap's co-founder, Jude Gomila, says such systems have become commonplace in gaming platforms and social games, but are still new to flash games.　　For game developers, it may mean a new opportunity to earn money. The system is easy to install, and developers can simply integrate it into existing games. For example, in the game to add a pair of large weapons, players have to buy through micro-trading.　　Players can pay heyzap currency, and heyzap coins can be paid through PayPal or Zong to become real money. There are now about 12,000 flash games on the Heyzap website, so updates are important.　　But it would be better if developers could develop games around virtual-goods systems that would allow them to naturally enter the game system. Digging the bass net learned that as early as January, Heyzap developed a plugin that allowed websites to embed their casual games. Up to now, more than 22,000 websites have installed this plugin. Those sites get a portion of the ad revenue from gamers.　　Heyzap and advertising provider Gym Media (Mochimedia) also received some advertising revenue. But the advertising system is getting worse. There are a number of companies that are now moving from free games with ads to free games that require real money to buy virtual goods. This "free play", a model of virtual-goods profitability, started in Asia and has become popular in the United States. Many social games on Facebook thrive on virtual-goods models.　　Gomila thinks it is meaningful to expand the virtual goods system to casual games. Gomila wants to be able to see a virtual goods system provider like the partner Hemp Media join the competition.　　Casual gaming company Casual Collective also developed a built-in virtual goods system for their own flash games.　　Gomila says the HEYZAP system will support dual-currency mode for the game, one of which is bought by the player through money and the other is earned by the player in the game.　　For developers, Heyzap has perfectly integrated Facebook and Twitter, making it easy for flash gamers to invite their real-world friends to play. Heyzap has been combinator small investment. Recently from Venturehacks's naval ravikant and venture capital company Union Square Ventures got the seed money between 500,000 and 1 million dollars. (Digging the Bay Net Peng exhibition)