Flip-flop dating apps Tinder ads

The rollover dating application Tinder produces 21 million pairs every 24 hours, and has been in the top ten of the App Store life for the past year. Yet such a company, which has been set up for more than two years, has yet to generate revenue. It has been reported recently that Tinder will launch its own advertising products and may work with companies such as Facebook and Twitter to promote advertising services such as the former caveat, Atlas and the latter's mopub.

Tinder's advertising space is large because it contains important information about the user, such as gender, age, and location, as well as the related consumption requirements associated with its appointment function, such as local hotel bar recommendations. In addition, there can be many unique promotional methods, such as Fox once for its TV drama The Mindy project characters to create a virtual Tinder account to improve exposure, but these have not become Tinder charges.

Tinder at the beginning of this year after the purchase of Tappy im application, the company co-founder Brain Norgard has now become the Tinder advertising products deputy director. Brain had worked with Adly, a branding firm founded in 2009 by Tinder co-founder Sean Rad.

Tinder's parent, IAC, bought 11% of Tinder shares at $ more than 50 million last April, claiming that Tinder would have joined the ads by the end of the year, but there has been no movement since. Rad ceased to be CEO of the company last October, perhaps because the company was busy looking for a new CEO. But IAC executives have made clear that they want Tinder's advertising revenue to dominate the group's earnings in the future.

In addition to advertising, Tinder also announced that it would launch a pay-for-upgrade version of Tinder Plus, allowing users to back out and retrieve the beautiful girl accidentally crossed out, expected to be online in March.