Flipboard A $50 million investment valuation of $800 million

Sina Science and technology news Beijing September 24 Morning, the U.S. Science and Technology blog AllThingsD quoted a number of sources said that mobile reading application Flipboard in the latest round of financing to obtain 50 million U.S. dollars in investment, the round of financing by Rizvi Traverse Management and Goldman Sachs. According to the source, Flipboard this round of financing for the company's valuation of 800 million U.S. dollars. Flipboard declined to comment on the company's recent fund-raising activities. There have been reports that some large private-equity firms are interested in investing in Flipboard. Rizvi is a billions of-dollar investment fund that previously invested in Twitter, Facebook and square. In addition, the source also said, including VC company Kleiner and Index Ventures, Flipboard current investors are also involved in the round of investment, and insight Venture to increase the proportion of Flipboard. Flipboard the last round of financing in the middle of 2011, when the company financed $50 million in a 200 million dollar valuation. Before that, Flipboard 10.5 million dollars in the first round of financing. Flipboard's co-founder includes senior entrepreneur Maik MACCU (Mike mccue) and Apple's former iphone engineer Evan Doll (Evan Doll). With its rich media applications, Flipboard tries to help users get online content more easily, while making content more visually appealing. The application pulls information from media sources and social networking sites, such as Twitter and Facebook, and then rearrange the content in a personalized form that is easy to navigate to fit the touch-screen operations of mobile devices and desktop PCs. Over the past few years, Flipboard is rapidly adding more features, such as a recent feature that allows users and publishers to create their own "online magazines" based on their favorite content. Marcum recently said that 3 million such magazines have been created. and Random House said last week, will be "Ice and Fire song" and other book fans to create a customized digital magazine. Originally launched from the iOS platform, Flipboard has already developed applications for a variety of devices, including devices that use Google's Android system. The company will probably also develop a Windows Phone app. Flipboard has many rivals, including Google Currents, and smaller, media-focused reading applications such as Zite and circa. But Flipboard is the hottest in such applications, Marcum said recently that the number of Flipboard users has reached 85 million. The company's revenue is mainly from the distribution of advertising revenue between the publishers, it is not clear that this business canHow much revenue it brings to the company. (Chu Yue)