Flow coverage principle eight mantra--unlocking the mystery of source of traffic

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Google Analytics (GA) traffic coverage has its own unique rules, but this rule is often easy to ignore, for example, I published the "Googleanalytics suspicious" referral flow in-depth analysis of a number of suspicious traffic, Although the real source of the flow is the direct flow, it does not reveal the real reason behind it. Today, revisit the "flow coverage principle of eight mantra", finally enlightened.

Let us first look at the eight mantra:

In this analysis, eight mantra most sharply: in many visits (return), the direct source can not cover other sources! As we all know, GA cookies have a validity period of 2 years, that is, the user in the validity period through referral sources of traffic, even if the direct access to the Web site, GA still put it into "Referral Flow".

In this way, we can further untie the previous mystery: How many months without EDM marketing, why there is a direct source of "posing" the referral source? The original is based on the GA coverage principle of the results obtained! This group of direct sources, is actually a referral source before the return of users!

The law of GA traffic coverage, it is estimated that there are not many friends, but the understanding of the analysis is often easy to ignore. In fact, someone has done a detailed experiment, and the rule, see the following figure:

The flow coverage law of GA is given in detail in the experiment.

Through this flow analysis case, further understanding of GA traffic coverage of the "game rules", I believe that can help us in the future of traffic analysis to do more detailed and in-depth. Article original: Guangzhou Xinhua Bookstore http://www.gg1994.com Reproduced Please specify the source!