Flow marketing with the concept of resource integration

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Using the concept of resource integration to operate the website ... Lee Dengwin

Site for users is a platform is also a tool, use this platform to communicate with each other, use this tool can make him more efficient to complete the work. Operating the site is equivalent to doing their own products, build channels and sales ultimately achieve profitability.

What is a resource?

Cihai's explanation of resources is: "The source of wealth, generally refers to natural sources of finance." "The United Nations Environment Programme defines resources as" resources, especially natural resources, which are the natural factors and conditions that can produce economic value at a certain time and place in order to enhance the current and future well-being of humankind. "

Websites and networks have become important information resources, it can create wealth, for the development of society and human progress has a huge impact on the resources can be used.

Resource integration involved in the operations Web site

1. Links, channel cooperation, two-level domain name cooperation to integrate each other's customers and SEO search, the opposite.

2. Publicity Events Marketing Alliance, to create a common influence, through the influence of marketing and brand marketing.

3. Advertising alliances, advertising alliances take advantage of the site's advertising location, and provide support for the operation of the site's economic sources.

Bomb Window alliance, plugin download, virus spread, etc. ..... And so

How many factors (ingredients) are there in the operation of the website?

1. The user is the Netizen, directly enters the website to carry on the study exchange sharing and so on has the goal and so on, may enter the website the person.

2. Domain name, the domain name itself is a sign of the network number, so the level two domain name is the use of value.

3. The content of the website, the blood of the website is the content that presents on the website.

4. Social resources, such as traditional media, social relations, the embodiment of societal values, etc.

5. Integrate resources from other Web sites and all relevant factors.

Classic Network Resource Integration case

1. Trial network, recently called the most fierce on the CCTV website, to achieve product promotion, customer free trial of the two collection, triggering a free, white drink, white take the thought of a complimentary lunch.

2. Granville Guest Network, using the network platform to build a task distribution system, so that accept the task of economic benefits without employment relationship. (Network Division of Labor)

3. Qihoo banner, the aggregation of Chinese forum classic posts and entertainment focus, become a forum portal, and provide some exchange links. (Focus information)

4. Ali mother, brand integration marketing and concept marketing coexist, the integration of Ali brand influence, exerting force AdSense advertising resources to achieve a certain effect. (Brand advertising)

5. Blogs, which emphasize original and personal self-awareness and exclusive concepts, combine shared and WEB2.0 culture. Which is represented by Xu Jing. Celebrity）

6. Grass-roots culture, sister Furong, etc. as the representative. (Grassroots culture)

7. Xu Yuying sexual events. (Event Marketing)

......... And so on.

Finally, the use of various resources to mix together to pave the way for network marketing, of course, the need for other conditions or a social phenomenon.

    resources need to be mined and developed, with no available resources, only untapped resources. The use of other people's resources, integrated into their own resources, with a resource controller to look at the operation of the site and decision-making, will achieve the effect of no intention. Of course there are negative examples here is not to pull other people's scars, there are resources do not know to control and operation, missed opportunities, or can not grasp and failure of everywhere, in short grasp and control the most critical. Author: Lee Dengwin