Flying Letter Telephone On-line: Move to leather own life

From the three major operators to OTT business hate, to now have to transform the flow of operation, traditional operators are undergoing changes! Originally for the Protection of national resources and the introduction of the 2G era of special products--VOIP network phone red line, in the end in the 4G era how long can persist? Recently, the mobile launch of the letter is officially on line, one of the big bright eye function can call the traditional phone number, the new version of flying from the early May test, to today's official on-line, has been the industry's concern ... Flying Letter Telephone Let the Internet and communication network to achieve a fusion, this is a major attempt to move in the era of traffic. In the latest version of flying, flying the official website has enabled the two-level domain name, visible move to the letter of importance. Users can directly from the Flying letter client to call any friends (including China Mobile, Unicom, telecommunications users), but the caller only limited to the mobile phone number of the flying users. June 2013, a wholly-owned subsidiary of Mobile, has launched a jego for overseas users, due to limited network capacity, resulting in jego function problems frequently, suffer from user criticism, a brief online 1 months later, it died, although later again recycled, but also has been tepid, This time to move in the hope of a higher degree of localization of the fly, the introduction of the killer function again to fight micro-letter and other OTT business. Push the killer function, is intended to counter the micro-letter by the impact of micro-letter, traditional operators miserable, once flourished the status of flying letters quickly decline, users suddenly reduce. The data showed that the 2014-year first quarter of the letter fell by about 40% year-on-year, income reduction of nearly 60 million. The reason why the letter was replaced by micro-trust is that micro-letter has the function of network telephony, and flying letters are limited to information transmission. This time, the mobile online new version of flying, the intention is very clear, is to direct the core of micro-letter voice call function. The mobile business history structure determines that it is impossible to develop the network data service as fast as Unicom and telecom, so when its main business voice and SMS business is impacted by micro-letter and other Ott, it is the first one to rise up, even though there was a message that the micro-letter was charged for the occupation signaling channel Take this year during the Spring Festival, through the micro-letter to the people have more and more, according to statistics, the National Mobile text messaging volume accumulated 18.21 billion, showing a significant decline for the first time in 10 years. Mobile phone 2013 earnings show that the revenue from a year-on-year decline of 3.4%, total revenue reduced to 12.339 billion yuan, SMS and MMS business income fell by 6.5% year-on-year. Mobile CEO Li has publicly said that by Tencent's micro-letter and other OTT influence, mobile text message volume plummeted in 2013, 2014 years ago, the 4-month decline widened to more than 20%. Li expects the future micro-letter will continue to be the impact of the company's SMS business will continue to expand. The impact of the OTT business has been stripped of its influence on mobile profits! Turn to flow management, first leather own life! Traditional operators are not only suffering from the impact of OTT business, the user's use habits are also changing, the traditional voice SMS business is shrinking every year, just imagine, your side now there areWho often texted? Ott to the entire communications industry brought about by the change is the general trend, this also requires the traditional operators must be transformed, mobile is to see this, rather than be reduced to the pipeline, rather than to use their natural advantages of the pipeline, preemptive, leather their own life! The so-called Bupobri! As early as last July, Guangdong Unicom had announced a partnership with micro-letters to launch the micro-credit card, which is the first domestic operator and OTT deep cooperation. Then, with the micro-letter tension between the move, and finally put down the shelves, in June this year with the micro-letter cooperation to launch the flow of red envelopes business. Seemingly operators and micro-letter and other OTT relationship is a step-by-step détente, but operators are only in the test, operators have been looking for changes from the inside out, and the flow of business change is the first step! In addition, by private enterprises to obtain the virtual operator license plate, a group of such as Beijing-east, Baidu, millet and other Internet enterprises, so that originally to the month to pay packages to cover the users of the three major operators is a panic God! Packages within the voice and traffic conversion, no monthly rent, or even free speech function, the traditional carrier package of small 99 has been completely overturned by internet thinking. So whether China Unicom or China moves, also began to provide users with personalized package services, have to solve the set, while the package business conversion of the tariff instructions are also issued, China Telecom is the introduction of free voice phone ifree card (through value-added services and traffic management), so the era of free speech! The red line of VoIP network calls will be canceled sooner or later, and the sooner the better! VoIP Network telephone Supervision Red line originated in the voice business of the 2G era, is a special period of the product, to the telecommunications operators of traditional voice services to protect the industry in order to avoid the devaluation of state-owned assets. At present, its calling mode is divided into three kinds: first, through the operator network for traditional dial-up phones, such as mobile flying letters and telecommunications Ishin, etc. second, software software, two of networked mobile phones or computers directly on the internet voice calls, such as micro-mail, line, Skype and so on; third, software on the phone, From the Internet directly to a not even networked phone (cell phone or fixed telephone), which is not allowed by policy. Although the Internet phone has always been a roll call, the Ministry of Industry has not expressly lifted the claim, but with the advent of the 4G era, the traditional voice call business market share has been shrinking, the traditional operators themselves have realized to the flow of business changes, therefore, the lifting of the internet phone is also a matter of time, And the sooner the lifting of the ban, the faster the telecom operators will be able to explore data and traffic operations. In addition, communication network and the integration of the Internet also adapt to the main trend of convergence of the three networks, internet companies and communications industry is inextricably linked, when more and more Internet enterprises to obtain the license of virtual operators, they need to think about how to use the licensing resources better integration of their own internet business. Looking at the current active communication market, the private enterprise enters the communication profession to obtain the virtual operator license plate, the traditional operator receivesThe impact of OTT is also trying new transformations. For example, once more expensive than gold 4G flow, let people jokingly: open one night 4G traffic a house is gone! But now more than 4G tariff more and more people, China Telecom launched a shared 4G package, China Mobile also cut 4G tariffs, users can share the gift, the traditional operators have recognized the change in their own, the importance of traffic management!