Flying: Three major systems for electric operators: Commodity operating systems (1)

In fact, we are completely halfway, the early net is actually a forum, after 2 years of operation, and eventually become a combination of community and business, this 2 years on the operation of the business is also learning to do, not what the achievements, but also summed up some experience, especially in the operating system, Have some ideas of their own.

From the overall situation, the operation of the business can be divided into 3 major systems, including commodity operations (commodities), member operations (users) and resource operations (traffic) these three parts. Today to share is the commodity operation system.

Important note: Most of these three operating systems need http://www.aliyun.com/zixun/aggregation/7332.html "> technology development, not very difficult, but need reasonable planning."

The aim of commodity operation system is to improve the conversion rate of limited resources. You know a homepage or activity page, the length of the page is limited, the value of the product recommendation is a few lines, the position of these lines is crucial, both represent the official to convey the taste and positioning of information, but also to ensure that these locations can bring efficient conversion, generate turnover, otherwise it is wasting resources.

There are several important indicators in the operation of commodities:
1. Category: from which commodity category, category of concern;
2. Brand: The concern of the brand;
3. Click volume/Rate: reflect the degree of attention of the commodity;
4. The next single volume/rate: Through the product link brought directly under the singular;
5. Conversion/Rate: The number of direct effective orders brought by the product link;
6. Customer unit price and associated purchase number: The purchase of the goods by the order of customer price and associated purchase number;
There are some finer attributes that can be added to see what you are focusing on. The above indicators, 1 and 2 belong to the reference, 3 to 6 are the core of the data. Basically through the above data, we can deeply understand the user on the page shopping behavior.

For example:
Example 1. If the homepage or the Activity page, the click rate of a commodity is very low, indicating that most users are not interested in this product, so as soon as possible to replace the commodity with relatively hot;
Example 2. If in most cases a brand or a category of concern is very high, the brand or category of star goods on the general effect will be good;
Example 3. Click-through generally, and conversion rate is very high, there may be only group targeted shopping groups, they buy is also more mature goods, or repeated purchases, no need to compare, this is a good phenomenon, the need to guide is this direction;
Example 4. The single rate is very high, but the conversion rate is very low, indicating that the impulse purchasing power of the product is very good, but in the checkout when the user hesitated, this situation to optimize the product copy, improve credibility;
Example 5. Through the purchase of goods produced by the customer unit price is very low, it is possible to select products corresponding to the lower end of the population, or the user has no connection to purchase, this situation is inefficient.
For the work of commodity operations, is for these data, horizontal contrast daily weekly, vertical contrast to other categories or activities of the cross-page, and constantly optimize the product clicks, conversion rate and customer unit price, operation of the work, NB data is kingly.

The commodity operating system applies to all pages that need to be counted, but the most useful pages are:
1. Homepage of the website;
2. Category/channel homepage;
3. Brand page;
4. Activity page;

The cycle of statistics and updates is generally:
1. Home: Daily concern data, 2-3 days Update data (frequency is not less than 2 times a week);
2. Class/channel home: weekly;
3. Brand page: Weekly;
4. Activity page: Short activity cycle, in order to make the activity more effective, every 1-2 days update it;

Commodity operation is the most basic and important internal strength of operation system, it is constantly improved and perfected, and the product itself has passed the temperament and positioning of the site, this job requires patience, perhaps it can not be with the kind of advertising can bring water flow-like traffic so glamorous, but the boss to know, if the flow is not transformed, This is the most sad reminders of business, so please pay attention to commodity operation, practice good internal strength, only efficiency.