Focus on website development: How to get high traffic with low weight website

Source: Internet
Author: User

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The higher the weight of the site, the flow will be the greater, this is the truth of the eternal, so the webmaster in the site on the way to all the search engine given the weight of the site on par. The weight of the site is greater than the day, is the webmaster most proud of the place, but it seems to ignore a problem, is the low weight of the site is really unable to obtain high traffic? Today, the binary system will be combined with some of their own practical experience to do a personal analysis of the summary, such as the

One: Flow trend analysis

Want to get traffic, as a webmaster to understand the flow of the Internet in particular. The first: The major search engine control of the flow, of which 80% for Baidu (domestic); second: direct-click traffic; third: User collection or recommended after the opening of the traffic, the three flow path composed of a site's basic traffic routing. The following figure is the one-day traffic analysis chart for a website of the binary system:

  

The station has 914IP, which search engine routing 386IP, Occupy 42.2%, while the other 57.8 is by "external link" and "Direct access" composition. What is the status quo? Although not a lot of traffic, only about 1000IP, but the main source is not entirely dependent on search engines. Even if the site to leave the search engine can still maintain a good operation, and over time, the site traffic will one day reach a broader stage. Because we can see from the way that "direct access" brings more loyalty than any other. If these IP functions to a forum, I believe that even if there is no search engine support, no external links to the import, the site can still develop the vivid, loyal users is a treasure Ah!

Second: How to obtain traffic

However, for a previous site, there is no huge external links, there is no loyal user access, only rely on the search engine to carry out the consolidation of traffic, after that can further expand the development of the vein, to gradually get rid of the dependence on the search engine. So how does the low weight website obtain the traffic?

Market share saturation, do not expect to do those eye-catching keywords, a word with tens of thousands of traffic. Though it is full of temptation, it is not realistic for the new station. Otherwise, even if you try to do it, you get only the end of the drain, for two reasons:

1, the development model is restricted, some types of traffic is indeed very considerable, competitiveness is relatively small, such as: local class site. But also not all webmaster can get into it, not because of other, only because the development model is restricted. Such as: Personal building a portal station, the final results are mostly waiting for the deserted after the abandonment.

2, the reserve force is deficient, now most of the website is not to see the eye to develop an industry a certain cause, but because of their own ability is insufficient or unable to meet the basic requirements of material. If these two points can meet, the Internet development will definitely be more contention.

So finally we get the conclusion: low weight web site to get traffic, small areas of the big market more successful, rather than blindly clinging to the weight of the site to upgrade to the end of a discreetly. So how to start the so-called "small area big market"?

1, mining market potential value. Do not think that the development of the Internet space is saturated, in fact, every once in a while there are so many talented people attention. Many years ago who thought of a navigation can be worth millions, but someone did. Years later, who knew that "weibo.com" could be priceless? But someone did. Seemingly so many accidental, but there are so many historical necessity. There is a lot of potential value in the market. The weight of the site may be low, but if you really dig into those values, those weights really don't matter.

2. The development of economic marginalization. We do not have the ability to have the core competitiveness of the Internet, but it does not affect us to create a new competitive force. For example: Some people do the CMS program, this is they have the core technology, but even if no base of people can rely on scalping website template to get rich. The difficulty is obvious, but the same goal can be achieved in the end.

3, good at occasion cooperation. Every brook has a dream, longing for one day to embrace the sea, but with its own strength, will never realize that dream. For example, a single Web site can get less traffic, but what if it's a group? Very simple truth, Baidu has a huge flow, but not all traffic from the "baidu.com" and "zhidao.baidu.com", " Tieba.baidu.com "and so on, and finally achieve a flow of traffic.

4, cover dig corner poach. A few days ago Tianmao.com just born, followed by what: tianmao123.com,tianmao189.com,tianmao111.com all fire. What is the status quo? Cover dig a corner poach, the internet is really a chance, we might as well dip the light of others, can also benefit.

Today, the binary network/Heguijiang (www.gxzt007.com) does not analyze how to excavate the long tail keyword from the technical point of view, the promotion user loyalty and so on, mainly is one kind of thought. As a webmaster, if you can really get through this, traffic is not necessarily need search engines. Small areas, large markets, but also in the gap between survival, through the success. We missed the chance to get a shot, but the opportunities are there.

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