Focus on AR Interactive technology, restart innovative marketing thinking

Is it easy to sell interactive technology to customers? In fact, customers are always love and hate, love it's fresh, hate it's unpredictable. However, we might be more receptive to storytelling, or http://www.aliyun.com/zixun/aggregation/7565.html "> Success stories, and, of course, the underlying, more important, creativity behind interactive technology."

We have introduced BBH company to use interactive technology for the WWF launched the "Cubs" public interest games, but also on the campaignbrief, they used is what technology? Further digging, their technical cooperation company called Beans (qdero.com), a newly established company dedicated to AR.

What is AR? It is a kind of interactive technology of "expanding reality" (augmented reality) combining actual and virtual video. In fact, the first in the addiction technology has been introduced, more Meng is the "Japanese ar maid." There are two business cases: the GE New Energy website and the Topps 3D Live baseball card.

Of course, the most attractive is the Topps 3D Live Baseball card, not only can see the 3D entities, more importantly, can play a cool interactive game.

According to the search, in the 50 's, the leading Topps company sold a lot of baseball cards with pictures of great players and all kinds of game records (I believe we were also popular in our childhood), later, do not know what the reason, may be playing a lot of things, the traditional card fans also no longer have the original enthusiasm. Now, this approach-the introduction of AR Interactive technology, so that the lost collection of Charm baseball card again glow second spring.

The 3D Live baseball card looks like a regular card, but just before you put it on the webcam (WEBCAM), and then log on to the Topps website, you will find that the player on the card will "live". Not only that, but also the use of computer keyboards, playing basic communication and hitting baseball games. This lifelike form of expression immediately makes ordinary baseball cards magical and popular and is expected to sell 10 million of boxes this year.

Extended reading:

Japanese AR maid Application:

Http://www.geishatokyo.com/jp/ar-figure/figure.html

AR applications in GE's new Energy website:

Http://ge.ecomagination.com/smartgrid/#/augmented_reality

Topps 3D Live Baseball card application:

Http://www.toppstown.com/UserSite/TotalImmersion/Info.aspx

BBH Cubs Public Service Application:

http://www.wwfchina.org/aboutwwf/miniwebsite/fateinhand/

Author: Seine River

Meeting with the interactive community: Http://blog.sina.com.cn/swordwon

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