Focus on experience services outside of shopping

What can members get from that VIP card today when discounts are normalized? How long can the loyalty of its members be maintained on a discount service?　　How to embody the differentiated membership service? Huang Wenjie said that in the department store after the normal discount, the former members enjoy the discount service Advantage has been diluted, shopping malls should study how to provide services other than the price. Jiangguoyuan, deputy general manager of Guangzhou Friendship Group, pointed out that in the consumer advocating personalized consumption today, good member services in addition to always strict quality of goods in the core issues, but also through the dedication of the details of service to create value for members to provide value-added services. For example, Guangzhou Friendship often invites VIPs to participate in international brand new product launches and theme salon activities, in the parking space is a priority for the members of the shopping to provide 2-hour free parking, or even according to the member consumption habits, to provide one-stop shopping guide services; Every year, members can enjoy the VIP Privilege Day of 2~3 field, through various timely member services, Enhances the member experience value and the joyful feeling. In addition, the implementation of scientific dynamic management at the member level, the more senior members to be through consumption can be upgraded, rather than give some money can be handled, so as to reflect the value of membership level.　　In addition, a well-trained, professional and dedicated elite service team is also to provide a good member service protection. Jiangguoyuan said that the details of the pay behind, is the department store sales performance of the steady growth and increase brand strength, and stable to maintain a group of high consumption of VIP customers. It is reported that last year friendship sales 3.2 billion, of which member contribution rate of more than 60%.