Focus on developers to build a new model of mobile internet industry chain

In this turbulent mobile internet age, the mobile internet is no longer a single closed market, each link participants can not exhaust all the user needs. Through years of groping, operators, content providers, and developers are moving to a new path of open cooperation that takes developers as their core, content providers, and carriers to build the final platform. The Global Developers ' conference, which China Mobile has been hosting since last year, is the best manifestation of this trend.

Developers become the strategic fulcrum of mobile internet

Mobile Internet era, a large number of users and endless application of the construction of a wonderful virtual world, and with the development of mobile Internet, the majority of users of mobile Internet products and services demand is increasingly diversified, for the entire information industry has brought huge market prospects.

Some analysts report that the number of mobile internet users in China this year will exceed the number of desktop Internet users, the number of mobile internet users will be more than 10 times times the desktop Internet.

But for any industry chain enterprises, limited resources and unlimited growth of user demand is an unresolved contradiction. In the mobile Internet era, the application of the king, user personalization and diversification of the application needs alone to rely on individual enterprise development has been unable to meet the benefits can not be satisfied with the enterprise, the final application platform development, the need to give full play to the enthusiasm and ability of all developers to achieve.

For example, China Mobile mobile phone video base innovation business, "G guest G-Pat", through the joint Tencent, Sina, Archie Art, Sohu, Youku, Tudou six big internet giants, to the whole society to collect original video products, and for hundreds of millions of mobile phone users, the final collection of more than 80,000 works, participate in G guests tens of thousands of people, the box office income of billion, The audience is 45 million.

But in the application development link, the developer has become the mobile Internet industry most important strategic fulcrum.

According to the relevant data, the number of mobile application developers in China is already more than million, which has become the main force of mobile Internet application Market at present. Many internet, telecom enterprises, terminal Enterprises also recognize the important role of developers, have launched a developer to provide application publishing platform for the application store.

Among them, some star-level application stores have become the energy of the vast number of developers, for the development of the entire mobile Internet platform to provide a good model. In China Mobile Application Mall Mobilemarket (hereinafter referred to as MM) for example, since August 2009, as of November 2012, mobile application stores accumulated shelves of more than 140,000 applications, shelves of digital content products more than 1.43 million pieces, Has nearly 260 million registered users, the application download more than 900 million times, digital content download more than 350 million times.

Urge developers to maximize their driving power

How to create conditions for developer operations? China's recent efforts to move is worth learning.

At present, China Mobile has built nine business bases nationwide, responsible for mm, Internet of things, E-commerce, location, mobile reading and other business operations. Under the guidance of the concept of open cooperation, China Mobile has packaged these business bases into a corresponding capacity to open to developers.

For many of the grassroots developers who lack financial strength and development experience, financial support is one of their most important aspects. According to the Chinese mobile related responsible person, the "MM Million Youth Entrepreneurship program" made by China Mobile has been launched since 2010, after three years of efforts, has become the world's largest mobile internet business platform, accumulated for nearly 500 outstanding entrepreneurial team/individual to provide more than 11 million yuan of entrepreneurial support funds, Further promote the development of the majority of developers and industrial driving force maximization. In addition to the Fund support program, more importantly for developers, since the concept of open platform last year, China Mobile has created an ecological circle that brings together the forces of the industry chain by releasing many open capabilities and policies.

A typical example is the "Game Dream Factory" policy released by China Mobile mobile gaming base at this developer's Conference, through the establishment of the "Game Dream Factory" project, the game base and the international mainstream engine to customize the special version of the engine, in the retention of all functions based on the game base to increase the billing code and specifications, Free for developers to use. At the same time to assist the product on-line, and guidance for follow-up optimization and operation, speed up the game business process, can quickly realize the transformation of developer Labor value.

Some analysts believe that the implementation of a series of policy and opening ability of China Mobile, this developer assembly, through the implementation of platform and developers, enterprises and developers, channels and developers docking, will be able to better achieve developers to reduce the cost of development operations, create jobs, multi-channel direct access to end users, For the entire industrial chain to comb out an efficient and pragmatic development of a new path.

Without a doubt, by providing developers with "lower thresholds, more comprehensive support, and wider opportunities", China Mobile has been building a winning banner with developers to attract more and more developers to join in promoting China's rapid progress towards the mobile internet age.