Focus on personalized search for SEO development

Personalized search is one of the inevitable trends in the future development of search engines, to understand the user's search intentions, and then return to more appropriate content has a great help. If personalized search is more fully used, resulting in a greater difference in the ranking results, the traditional sense of the keyword ranking will lose meaning, because different users see the search results are likely to be completely different, a keyword to user a ranked first site, the user B may not be the first two pages, or even later. This will undoubtedly let the traditional sense of SEO disappeared in the intangible.

From this point of view, the future of SEO must pay more attention to user experience and viscosity. Only the website which the user approves, is willing to visit many times, can maintain the good rank when the more user searches.

The weight of the domain name will be more important. The first time a user searches for a specific keyword, a large site, a high weight of the site, have the opportunity to appear on the first page, have the opportunity to let users click to visit, into the history of search records, so that more keywords ranked higher.

Large sites, high weights of the site also tend to have a huge number of pages, greatly improve the chances of many users to find this site, the first few clicks to visit, into the history of http://www.aliyun.com/zixun/aggregation/10293.html "> Search data. The strong are stronger, the small web site even the first time to be found is very small, not to mention into the user's personalized search.

Fortunately, for the moment, the impact of personalized search is not large, especially the first three results, the vast majority of users, regardless of whether to login to Google Account or not, see the first row in the front of the basic changes are not small. Future personalized search will significantly change the number of keywords in the first three results, worthy of SEO personnel attention.

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