Focus on SEO Details Example analysis 360 Tourism station optimization

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360 of the business is really more and more big, launched 360 tourism This new station, open the home page, although seemingly simple, but the pages of every place on the very heart. Either you don't do it or you do it best. Today to share the next 360 tourism in the station optimization.

1. META element Analysis

Title:360 Travel _ Tourism Line recommended _ Tourist Attractions Daquan _ one-stop tourism service platform

Keywords: tourism, tourism network, travel routes, travel guide, self-help Tour

Description:360 tourism is 360 of its tourism service platform, to provide you with tens of thousands of well-known attractions at home and abroad one-stop tourism program

(1) First look at the page title, this is the most critical part of the site, write very simple, but the site positioning and keywords do very clear, "travel" repeated four times, distributed in 360 brands, travel routes, tourist attractions, service content, which lines and attractions are the main content of the site. Here, the website flagship tour line recommended services, to provide line parity and group purchase, is directly related to the profit point. Good use of brand value, but also highlighted the site theme.

(2) keyword settings, are competitive 5 key words, in addition to "travel", the following four words are different from the title of the Web page, this can be effective use of search engine segmentation function combination, such as search "tourist attractions", this page is also competitive.

(3) Describe, mainly strengthen brand impression. After all, 360 in the domestic Internet visibility wide, can inspire users to click the description is good description.

2. Web Navigation Analysis

The navigation is clear and eye-catching. In addition to the home page, a total of 4 topics, domestic attractions, outbound attractions, tourist sites, train tickets.

First look at the domestic attractions:

Which scenic row front, which scenic row behind, oh, from the list of attractions we can see that these are not randomly arranged, are ranked according to the size of the search volume. The Web navigation bar exists in each page, the greater the competition the more the words, the weight and the chain. This optimization principle is the same in the navigation of outbound attractions, visible 360 in the time to do the navigation or a kung fu.

Take a look at the tourist website and train tickets:

is two travel tools, but it is very convenient for those who really need to travel. Many sites do not have adhesion, as well as to find ways to provide one or two of practical software, so that everyone remember you.

3, functional theme recommended

What's on the home page? Many webmaster friends only know to put the latest articles, the most popular articles, the lack of neglect of an important site function-the theme. Take a look at the 360 theme of tourism, according to the type of tourism divided into: honeymoon, photography, sea, diving, hiking, skiing. is not very tasty, think about the travel site has been to the website, most of the site just according to the tourist attractions, but no immediate light, more in line with the needs of users. From this point can also see 360 for the tourism industry in-depth exploration.

4, Internal page optimization

Click on any one of the attractions to see the inside page, picture + travel guide + line recommended, this pattern is not very familiar with Douban, just like the same. Indeed, this pattern is ideal for sharing types of Web sites. Web site to comply with a principle of mutual benefit and win, is the first to provide the content to share, provide users want content, as long as this, in order to let the bottom of the profit line someone click. Many webmasters do not understand this, such as many mall websites, medical websites, to recommend their own goods how good, their hospital how cattle, and most of our users are not to listen to you brag. The website only serves the most user's demand, can let your website be clicked, is remembered, finally you in the search engine rank naturally not to be bad.

To sum up, the site's search engine optimization, the first is positioning, the second is the details, grasp the characteristics of the industry to make differences to do a good job search engine optimization. But small mention, this 360 tourism launched, 360 search also gave special attention, search tourism directly on the home page, hey.

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