Focus on the price war of electricity dealers

Jingdong price war never end, has been waiting for Suning to follow up

Yesterday morning, there are media rumors Liu declared a truce, but Liu with Weibo "price war never end that day!" Is waiting for suning follow-up "To do the response, and then more bluntly" will be the price of the war led to the whole category. Gome, Suning yesterday to the Chongqing morning to send data, they also did not say to the meaning of the truce.

There is no expectation of a large area of price reduction, there is no expectation of a substantial price reduction. Many consumers feel that the "price war" behind the business is a low-cost marketing strategy.

Although Jingdong, Suning, Gome was still shouting yesterday, and even claimed to be the price war to lead to the whole category. But many of the spectators have been tired of the "play" and chanted "scatter".

Yesterday morning, a website reported that "Jingdong Mall CEO Liu announced that the price war has stopped."

3:59 P.M., Liu through Sina Weibo said: This is misreading, price war never end that day! We yesterday issued more than 200 million coupons, has been waiting for Suning also follow up!

4:06 P.M., Liu again said "again:" I never said that the war is over, on the contrary, the war has just begun! ”

18:01, Liu through Weibo to upgrade the war: just our shareholders high jianling capital of the boss deliberately called from the United States, protesting I missed them on the shareholder list, stressed that they fully support the company! and suggested that the price war lead to the whole category ... Launch next Monday (concrete implementation program) ...

Su Ning adjusts the price war tactics, extends to the computer digital

Gome will lead industry reshuffle, against mutual slander

Yesterday morning, Suning appliance (002024, shares bar) (Weibo) to the Chongqing morning paper to deal with the price war strategy, said the country's 1700 stores in collaboration with Suning easy to buy the same day launch line under the "National Grand Benefit War", Sprint billion sales target of two weeks.

This electric dealer price war, Jingdong Mall chooses is everybody electricity, because everybody electricity is suning, Gome's sales focal area. Yesterday, Suning changed play, will price war extended to the computer digital field, because this is Jingdong Mall as an E-commerce site focus area, small digital products is the focus of online shopping.

Li Bin, Executive vice president of Suning Tesco, said: "Promotional activities can not rely on play gimmicks, no deeds, only the real benefits of consumer recognition is fundamental." We decided to ensure the absolute advantage of home appliances products and abundant supply based on the additional 500 million resources into the computer, mobile phones, digital and other whole-world merchandise, to ensure that computers, mobile phones and other categories of the best price, otherwise give twice times the difference compensation. ”

Protect the interests of consumers

In the implementation of the national more than 1700 stores and the same price online, yesterday, Gome Electric (micro-blog) to the Chongqing Morning News came a "maintenance of market order, promote the healthy development of the industry" proposal, called for the boycott of peer abuse, mutual undermining of the irrational competition, advocating civilized competition, rational competition, Protect the interests of consumers and suppliers, advocating "small profits but quick turnover, service the leading" business philosophy, through the control of costs, improve efficiency.

"Damaging the competitive climate, damaging the business rules, the ultimate damage will be the credibility of the entire household appliance chain industry, lost is the industry value, Jingdong, Suning and Gome and even other enterprises, no one can really benefit." Gome President Wang Junzhou said it was the original intention of Gome to prevent a price war from being derailed.

"Although we believe that the price war will also be a period of time to bear the task of the industry reshuffle this is gome does not shy away from the price war, but should the industry rethink, define the electricity industry price war?" Wang Junzhou proposed that price warfare must be based on three premises: on the basis of sustained profitability and service capability, in purchasing capacity and in the promotion of industrial chain-win, and in protecting consumers ' interests.

For the United States more than 1700 stores online next price, Wang Junzhou said, hope that the line online with the same price model, for the composite electric dealers to provide more experience, "the future of sustainable retail enterprises, are online under the strong enterprise."

Yesterday, is Gome entity shop full line of products to carry out online prices of the first day, the reporter in Chongqing, Gome Yuzhong a store, and did not see any of the same price with the Internet publicity.

The reporter sees in the apple counter, Ipad3 the price is 3688 yuan, the net price wants to be low 100 yuan. Apple products counter staff said that Apple is in the United States, but directly managed by the company does not accept Gome's management. Another brand of mobile phone counters, the display of 7 different models of mobile phones, counter sales staff said that the current counter 3 mobile phones in the promotional activities, there are concessions.

Chongqing Gome related personnel explained that in fact, the price of the system has been changed, but there are thousands of tags, are gradually changing. He even said humorously: "This same price should be known, but the individual sales staff said they do not know, afraid you should be a spy."

Chongqing Gome general manager Song, Chongqing Gome will be consistent with headquarters requirements, and strictly enforce the same price with Gome online shopping strategy. The network update price reflects to the physical store needs a certain amount of time, but Gome will try to do real-time updates.

Survey >

Physical Store

The same price as the Internet?

Act, and you'll keep playing.

"This is to despise Liu, this price war is to bluff people ... Do not fall against the rise ah ... Jing Dong and Su ning privately fooled the consumer. "From the price war 15th, Sina netizen" Zhang Hao _hfutkiller "has been concerned about the situation, because he wants to buy a washing machine."

The Netizen said, Sanyo (SANYO) Xqb30-mini1 3 kg mini wave Wheel washing machine (bright gray), Jing Dong and suning prices have risen. Price war before the battle is 1198 Yuan, 15th morning to 1098 yuan, but now it is all 1398 yuan.

For this price war, the Netizen "the reader" said, the electricity merchant price war did not form the buyer market at all, probably is the hype.

NET friend "Just-run" said, the grandstanding of the move, actually no real action, improve prices and discounts, what is the significance? Let's go.

Prices do not fall back to the evaluation has become the general voice of onlookers, with the advance of time, many people have also been out of the spectator groups.

Consumers are tired of watching the play, let's go.

Commerce Department will develop electronic commerce, marketing operation norms

Recently, the Beijing-east and other electric dealers outbreak of "price war" triggered hot debate. Wang Desheng, deputy director of the Department of Circulation Development of the Ministry of Commerce, said 17th that the "price war" issues related to the Ministry of Commerce has issued the "third Party trading platform Service specification" has provisions. In the future, the responsibilities and obligations of all parties to E-commerce transactions, in addition to the relevant laws and regulations to improve, in the relevant standards should also be refined and supplemented, "E-commerce marketing operating norms," and other standards have been included in the formulation of plans.

Wang Desheng, "The Commercial Area Standardization management Method" special press conference, said, has already promulgated "the Electronic Commerce Pattern Standard" "The Network Transaction Service specification" and so on some standards. Ministry of Commerce will increase e-commerce, network shopping related standards, such as the establishment of the plan of the "online shop credit Evaluation Indicators" "Network Group Purchase Management norms" "Network Group purchase Enterprise Credit evaluation system" and "E-commerce marketing operating norms."

Who is the biggest beneficiary?

Because the price war by most people refer to as "virtual goods", Jingdong did not get much positive attention. And the price war not only let Gome, Su Ning burned the money, but also led to the stock price plummeted, did not eat what good fruit.

So who is the beneficiary of this price war? According to a number of corporate celebrities and netizens analysis, this time the biggest beneficiary of the price war is a Amoy net. Eric Yang Weiqing, the chief executive, said it was the biggest beneficiary of the electric-business war. Yesterday, the reporter opened a amoy network official Weibo, a Amoy network has been on the price of electricity dealers opened real-time live, dedicated to live, opened the real time comparison medals.

From the media reports in the days after the start of the price war, dozens of well-known Chinese media have adopted a Amoy-net data, which has almost reached the same level of exposure as the warring parties.