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Website promotion often lets every stationmaster all painstaking effort, in particular, the new station just on the line, facing how to promote the attraction to high flow of the problem, a lot of webmasters to choose the main webmaster forum for soft text to promote, to the relevant forum to carry out some of the content of the promotion of attraction, these are the ways we often adopt in the promotion. But these are not web site promotion of all, we should expand the field of vision wider, focus on the entire industry up and down, so as to improve the efficiency of website promotion, received a multiplier effect, to achieve high-quality promotion.
The promotion of the website, of course, in the major webmaster forum, as well as the same type of forum for promotion and marketing, these can bring to the site outside the chain and access traffic. But today's emphasis on the promotion of "quality, targeted and targeted", to promote the scope of the focus of relaxation, has been extended to the site content of the upstream and downstream areas. and the quality of such promotion is more relevant and high quality, the quality of access flow is also higher, the role is more lasting and obvious.
On the one hand, how to define the upstream users of the site content. For example, QiQi Comics online, in the promotion aspect I am not immediately aimlessly everywhere post promotion, but think about this station inside content interested in the crowd will have what, and they are different, in the promotion should pay attention to what. When locating the upstream areas related to the content of the site, I associate myself with the most recent cartoons that are interested in all kinds of comic research and creative people, who are the main people in the comics, who need to focus on the latest comic books and see the latest overseas works to create inspiration for themselves. As a result, the upstream users of my site are found and positioned. Next I will search for the major forums related to the creation of comics, in the inside through the soft Wen, sharing the latest comic works and some cartoon video of High-definition screenshots, etc., through high-quality content posts to attract users in the station, so that they through the pictures and videos in the site address or the external link in the post to find my site, Let them become new users of the site. In response to their needs, I understand that must be updated in a timely manner, rich in content, so as to meet their needs for a variety of new comic books, so as to ensure that they become loyal users of the site, to prevent the loss of new users.
On the other hand, define the downstream users of the site content. After finding the upstream user community of QiQi Comics, it is important to look for and determine the downstream user population as the main focus of the next promotion. Like boys and girls, young students and some adults have a lot of comic fans, the positioning of them should be more accurate and broad, can not ignore some of the potential to bring high-quality users of the promotion platform. For example, for students in the comic book fans, can not ignore the major university forums and a number of young people's Forum, in which there are often comic strip, and so on, the use of high-quality soft text posts, in which the promotion of intentions, the comic fans of these forums will be attracted to my site. And in the face of adults I chose their favorite use of the Tianya, the West Shrine and local forums and so on, in these widely used large-scale Chinese forums, the same high-quality soft text promotion strategy, in which the use of High-quality comic works and timely comic works to update the form of address announcements, Attracted many adult comic fans to become a loyal user of the site.
Finally, in addition to the analysis and positioning of the different groups of people and the platforms they often use, also need to take into account the cartoon interest as the theme of the QQ group, as well as the animation video site, in these platforms more attentively, and its members through regular chat communication to build trust, and then in which promotional activities. The best is to be able to negotiate with the QQ group, put their own station to put to the group bulletin, these day-to-day small action seems obscure, but will be in the accumulation of the role of the site to bring a steady increase in user traffic. Here, I take my site for example, to share the promotion of the site to the downstream users of targeted promotion, I hope that the website to promote some inspiration. This article comes from QiQi Comics http://www.77manhua.com/reprinted reservations.