Focussend: Mail marketing in the big Data age

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May from 29 to 30th, the 2013GOMX Global Network Marketing Conference was held in Wuxi, Jiangsu province, by winning times. As a comprehensive annual network marketing event, the meeting invited about 200 speakers at home and abroad, but also invited more than 2,500 advertisers representatives, a total of the event. The total size of the conference was more than 3000.

The entire activities set up a social marketing, integrated marketing, database marketing, search marketing, data analysis, such as the conference room, one-stop interpretation of all aspects of network marketing industry chain, experts in various fields to share the experience of many years of actual combat, the Internet marketing the latest trends, participants are very fruitful feelings.

As one of the earliest and most widely used means of internet marketing, mail marketing, with low cost, high efficiency and strong pertinence, has been recognized and widely used in the market, and the mail marketing industry is becoming more and more mature. Many people think that the potential of email marketing has been developed almost. But in fact, the potential of email marketing is far from being developed. With the deepening of network marketing, more and more mail owners pay attention to the accurate mail marketing based on data value mining. Rebecca, the marketing director of Focussend, a gold sponsor at the GOMX, said that email marketing based on data value mining is the future trend, through the analysis of the user's behavior, to the continuous optimization of the message in order to improve the effect of mail marketing. At present, based on the accurate data mail marketing, it can be combined with Enterprise CRM system and database system to obtain users ' information in real time and establish personalized mail marketing.

In recent years, the popularization of new media has brought about the change of consumer behavior pattern and purchase decision, and the combination of mail marketing and new media, network marketing, database marketing and so on is more and more close. How to enhance the mail marketing to bring more value to the enterprise, is the current Chinese enterprise market personnel urgently need to explore the problem. Focussend advocates the idea of marketing integration in the era of large data, which is the ultimate guarantee of maximizing the value of mail marketing.

In the digital era, the knock on the door, the changes brought about directly affect our lives, work and thinking, large data marketing has opened a major era of transformation. Of course, we see many marketers are not aware of the strength of the data, waves, as a standing in the forefront of the times and the Internet should have some new attempts and innovation. New challenges will bring new opportunities, and mail marketing is beginning to enter a new era.