Fog of entrepreneurship: CCTV bidding "Giants feast" bumpy brand marketing Road

The Entrepreneur in the Mist

If you hold on to any of the hurried grassroots entrepreneurs, he will be excited to tell you that mobile Internet must be the most important trend in the future, where his products are doing well and how many users they can attract. And finally, how to convert these users to profit, but no one can answer the question clearly

China Mobile internet users reached 430 million in 2011 and the market reached 85.1 billion yuan, according to a report published in Analysys International. In the analyst Sun Pelin's forecast, 2012 this market user size has the opportunity to surpass 600 million, and will surpass the Internet user the number.

This is an exciting number--even if it's just a matter of Apple store data, the growth of Chinese downloads and purchasing power is enough to make the world look askance. The success of "Angry Birds" has made many grassroots entrepreneurs see the mobile Internet as a bonanza, and everyone dreams of becoming Robin Li and MA in the mobile internet age.

But the reality is that for most mobile internet entrepreneurs, how to effectively convert a huge user base into value is a problem they haven't had time to consider.

In the heart of founder David of the street, China's mobile internet has a very good environment, which is so good because there are so many people in China that they can use a lot of ways to make a profit. In fact, there are many ways in which David, like most entrepreneurs scrambling to jump into the mobile internet, has no clear direction. However, they firmly believe that as long as the focus on the user, focus on the user experience, there will always be a good result.

Everyone is a product manager

There was a time when Ma was desperate to sell QQ. "After 85," entrepreneur Li said to reporters. December 24, 2011, he was on the first floor of the Guangzhou NetEase Building Report Hall to vigorously show his new app application software.

In a short 5-minute recommendation, Li's face was filled with excitement, and his dozens of faces, like him, were filled with excitement and, of course, young. The event was hosted by an Internet technology blog called "36 Krypton". Since last May, they have helped internet entrepreneurs and investors organise an open day in Beijing and many places in Shanghai. These entrepreneurial practices in less than 2 years, fewer than 20 teams, 70% or so focused on the mobile Internet start-up team to 36 Krypton director Chenghan left a deep impression. And Li's current company is one of them.

Apple launched the iphone and mobile App Store in 2007, and a year later, it gave developers the iphone software Development Kit and opened the App Store. At this time in China, the 3G network has not yet been formally commercial, the industry for the success of the iphone is still under study speculation. For the upcoming mobile internet era, once hoped for a new terminal between the mobile phone and the computer, that year, the ups and downs of the netbook has been a smell of this coming era of mania.

There is no doubt that in Apple's open app deal, the relationship between developers and consumers like Li is straightforward and straightforward-developers can get 70% of their revenue from each sale of software in the App Store. It means that all the humble little teams, and even individuals, have the possibility of a World War of fame and a day of gold.

And some people do succeed. Until now the most mentioned is the game called Angry Birds. In December 2009, the Apple App Store has sold 13 million copies, with only a derivative of 70 million dollars in revenue.

In China, the "catch up" game developed by Chenhao has continued the miracle of the "bird"-easily 5 million yuan in three months, becoming the most profitable Chinese entrepreneur in the 2011 from Apple. Now "fishing talent" has successfully received two rounds of financing, the cumulative financing of more than 100 million yuan.

In the eyes of cyber agent Shenzhen investment manager Yang Yi, the industry's entrepreneurial threshold has been pulled down by the advent of the App Store. In the past two years, she has contacted a lot of mobile internet entrepreneurs, and "young" is the most profound impression they give Yang Yi, followed by interest and enthusiasm. "You can't imagine how many of these entrepreneurs, not even offices. ”

In fact, in the early days of internet development, the industry's entrepreneurial threshold has never been too high.

Apple's App Store and open source Android have created a level playing field for everyone on the mobile internet, making it possible for countless development teams with dreams to get rich overnight. They are young, passionate, and creative, but not everyone wants to know how to make a profit under this big tree.