Follow Facebook's footsteps Twitter will launch an ad exchange business

Beijing Time May 31 news, according to foreign media reports, from the "advertising era" news that Twitter will launch an advertising exchange business, advertisers will be able to identify more advertisers target users. Twitter decided to launch the business after listening to Facebook's FBX AD exchange partners. The advertisement Exchange is realized by monitoring the user's Web browser browsing record.     For example, when a user exits a shoe-buying website and logs on to Twitter, the user's browser's cache sends relevant information to advertisers who are interested in identifying the target user for the Twitter shoe ad.     Although there are no major technical challenges to sending promotional messages through the browser, it is not clear what mode Twitter's exchange ads will take.     At least since the end of last year, Twitter has contacted a number of FBX partners who are not only proficient with Facebook users who have previously visited branded sites but are also proficient in making these users the target users of Facebook's non-standard display ads, "Advertising Age" said.     One of the most obvious challenges for Twitter is that a large segment of its users are using the Twitter platform, which is mostly a browser-less-logged operating environment, and the number of Twitter desktop users may not be large enough to reach the target audience the advertisers expect.     Since last year, the market has been predicting that Twitter will launch a programmatic real-time bidding platform.     Currently, Yahoo is considering launching an ad exchange program for Tumblr. Facebook's ad exchange program was a huge success for advertisers and was extended to include ads on Facebook's main news sources, not just the display ads on the edge of the page. According to advertisers who buy the service, Facebook's exchange of ads is better than its ordinary ads. However, it is not clear how much Facebook's exchange advertising is.