Follow the computer to the countryside to network marketing cornerstone First tamping

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From February 1 onwards, "home appliances to the countryside" will be promoted in the country, after the color TV, refrigerators, mobile phones and other household appliances, computers, etc. will also be through a large number of subsidies policy into the countryside. It is learned that the "computer to the countryside," the final price standard for desktops not higher than 3000 yuan, notebook computer is not higher than 4500 yuan, and can enjoy the country 13% of product subsidies.

According to the report released by China Internet Network Information Center, fast-growing rural netizens have become an important part of the new Internet users. At present, the number of rural Internet users is more than 50 million, annual growth rate reached 127.7%. This data shows the new trend of rural informatization, and the rapid growth of rural netizens. Especially in the computer to the countryside this good news, the city information office will be planning to improve the telecommunications infrastructure and service network construction, so that rural areas not only become a huge potential of the computer consumer market, for E-commerce, will also enable all parties to e-commerce marketing tentacles instantly touch the rural land.

And in the global economic crisis has to continue for a long time, many industries and enterprises are not as prosperous as in the past, many have entered the era of boli or negative profits. With the internet boom in the country as a spark general spread, many enterprises began to use the power of the Internet to open up new market patterns. In the product white-hot market competition, the enterprise's network marketing attention point no longer locked one or two line city middle and high-end consumer, but promotes to the three or four line city and so on township market.

With the countryside of computer, the network Marketing "go to the countryside" movement is bound to set off a wave of upsurge, Township rural network market will be a lot of corporate brand competition. Some forward-looking companies have long realised that their marketing strategy is being put on vertical channels for specific people and local portals.

The so-called 工欲善其事, prerequisite, again good sharp weapon also needs to have the cornerstone support, an enterprise's network marketing strategy Cornerstone is the website. Although not yet set up their own web site is not uncommon, but in the total number of enterprises in China more than 98% of the small and medium-sized enterprises, this phenomenon is still common. Just build the website of the enterprise, the page is simple and rough and not beautiful, the shape of a fictitious, corporate image greatly discounted. The main reason is that the general small and medium-sized enterprises on the domain name registration, Web space, Web site management system development, front page design, maintenance and other concepts do not understand, coupled with a number of bad construction station Company's service traps, to combat the small and medium-sized enterprises on the website construction and network marketing enthusiasm and confidence.

For this, the author specially interviewed the domestic well-known domain name host service provider Mei Orange Interconnection related responsible person: He said, in fact, small and medium-sized enterprises to build the station is not a difficult problem, the current domestic some large domain name host service providers have been built as a supplementary service to consumers, such as orange domain + space + office + Construction station minimum only 168 yuan, through the domain name, space, intelligent building Station one-stop service, reduce the threshold of enterprise construction station. With convenient self-service building products, small and medium-sized enterprises only need a small amount of capital investment, within 1 days to get a well-made, simple and easy to maintain a convenient website, silk no less inferior to the small Web site production company's High-cost products. In particular, those who need the Web site function is better, hope to be able to achieve e-commerce, electronic payment of users, orange shop This kind of genuine authorized mall system can fully meet the needs of such customers. Finally, the United States Orange Interconnection also said: one-stop self-service construction station services, reducing the customer's investment in the establishment of the site or encounter traps fear psychology, but also eliminates the user to purchase domain name space, domain name resolution settings, site upload, installation, debugging these cumbersome operations, very good solution to the annoyance of service not in place.

Undoubtedly, with the further fermentation of the computer in the countryside, the low cost input and the ideal local network marketing will be the main part of the marketing strategy of the small and medium-sized enterprises, and it will be the opportunity for the enterprises to seize the regional market and grasp the brand winning. Go to the countryside, your network marketing basic skills "practice" well?