0: SEO Analysis of Three Gorges Hotline news channel

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

0 just a long time did not update the article, mainly because the University of the four-year school, a little busy, there is no time to organize ideas, share experience, today decided to write points of their own good and comfortable--seo, and 0 before deciding to select a local portal as a case, Several times on the portal of all channels for a brief SEO analysis, but also simply, so that can be more portal staff some ideas and guidance, not to let a lot of people do not know seo seo is a means of cheating. Today, 0 of the Three Gorges Hotline news channel as an analysis of the target, not to say that the Three Gorges hotline is not good enough or its related staff is not good enough, but with a learning and communication attitude to analyze the channel's SEO and search engine performance.

Three Gorges Hotline is directly under the Hubei Provincial telecommunications company Yichang Branch, by the Yichang Chong Electric Information Technology Co., Ltd. operation of the comprehensive portal, in the Yichang network media has a great authority and visibility. If the memory of 0 is right, the Three Gorges hotline should be the main station in this year's title made a small adjustment, so Baidu search "Yichang" "Three Gorges" and other core keywords of the station will be exposed to the forefront. The Three Gorges Hotline's news channel address is: http://news.sanxia.net.cn/, belongs to the two domain name of the sub-channel, is a large-scale portal common architecture setting scheme.

The news channel uses the DEDECMS content management system, its program itself in SEO aspect performance is good, but the real foreground performance how to do? The following is an analysis from the order of the source code:

First, the website title (title)

The title of the Change Channel page is simple: News-Three Gorges Hotline, so concise title is obviously not done the slightest optimization, at least Yichang news this 100-degree index for the 200~300 of the keywords are not done, and Baidu ranked in the second page, and the Hotline forum but because the title has this word, Rankings to the home page, but the location is not obvious, taking into account the weight of the channel, if the title of the keyword optimization, will be easy to rank the forefront, and enhance the corresponding flow.

The news channel page of the list page, that is, the sub-category page title is all the same, the search engine is very unfriendly, but also not conducive to user identification, so whether it is SEO, or ueo, it is worth revising.

and the channel article content title not only does not conform to the SEO experience, there is also no great benefit to the user experience, because all titles are repeated before the same keywords: Yichang, Three Gorges Hotline, and these two words have been in the main home page has been optimized, there is no need to repeat, the contrary will dilute the title of the article keyword, Make the subject not clear.

Ii. META Tags

The Channel page keywords, description are "news" the word, obviously and did not write, this should be a big mistake.

The news channel page does not have meta information in the list page, 0 it is recommended that webmasters add different meta information for each subcategory, which is not only an optimization for search engines, but also a better user experience optimization.

As for the content page, the key words follow the main station of a large number of keywords, so all the keywords are the same, although Baidu and other search engines do not value keywords, but the side effects should still be, and its meta information is the title of the article, seems to appear a little, Estimates are also in order to reduce the editing of the article described the addition, this switch to the title for the description, but if you can fill in the true description of the article, not only for SEO more favorable, more enable users in the search results directly to see more than the title of a detailed summary, rather than allow the search engine

III. website Navigation

The station site navigation to the whole station navigation and channel navigation two types, both are the use of fixed links, and the vast majority of portals as consistent with the principles of information architecture, so that not only user-friendly browsing, but also facilitate the crawling of spiders.

Iv. Content Subject

For a portal, the main content of the performance and structure of almost no problem, and inside the chain do also good, related articles, other channels, such as cross linking practices are currently the vast majority of the site is doing.

V. Outgoing links (export link)

Do not know is the customer requirements, or the Three Gorges hotline itself to ignore, unexpectedly will be outside the chain to do all the site's pages, and a large number of gold chain, heart chain and other paid links will be the weight of the site diluted very badly. A long time ago to see Mouchangqing wrote an article on the banner of the sale of links, did not expect to be so popular now, almost 50% of the country's portals are involved in the ranks of such sales links. This dilution site weight is not very desirable, but for most personal webmaster may be applauded.

The above issues should be most corporate websites, portal sites, industry sites, the general problem, seemingly a SEO problem, the search engine is not friendly, but some aspects also affect the user experience, if you can do these details, these sites will be stronger, our internet is really in progress!

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