2013 Mobile Internet focus area Top 10

In the past 2013 years, the mobile internet is a well-deserved Vanity Fair! From VC to the Internet giants, all the way capital poured into the wild. The data show that the mobile internet has become a new entrepreneurial activity after the Internet, it is expected that the future of its investment activity will continue to grow.

In addition, I observed that this year's mobile internet investment is a major feature in addition to the influx of VC capital, the internet giant also began to reach out, trying to buy the way to make up for their own in the mobile end of the short board. I think that for mobile internet entrepreneurs, the giant's entry is not necessarily bad, "hug thigh" is also a mobile internet age a way of life.

Which areas are the most favored? I made the inventory, take a look at it!

Hand Tour: By the degree of concern: five stars

What is the most lucrative project for mobile Internet startups? The answer must be a hand tour! This is a recent industry, so also attracted a large number of capital concerns. This year, first VC and other institutions flocking into the field of hand travel, after a listed company Frenzy merger Hand Tour project, listed companies as long as the link with the hand, the stock price is bound to hurricane, such as this year's two big demon shares in Green Treasure and palm technology, once created a 354.8 times-fold, 208 times times record. "Now the investment hand swims the scene, like 2008 before and after each road capital pours into the net swims the domain." "Some investors said.

Representative Case: Palm Fun technology spent 2.5 billion yuan acquisition of two hands travel company

In October this year, the three-month suspension of technology announced the acquisition of Crab technology and upstream information, a total of 2.553 billion yuan. Play Crab Technology is a mobile network game research and development operators, according to the concept of the first half of the 2013 mobile Games Research and development manufacturers market share rankings, playing crab technology ranked 5th, the product includes "Big masters", "endure will" and other hand tour. Upstream information is a network game development and operators, game products, including "Tower protection Kingdoms" and so on.

Forecast: Hot behind all have hidden worries, I dark Horse thinks, next year the popularity of hand tour will drop, for two reasons. First of all, from the hand tour itself, the project homogeneity of serious, reduce the cost of acquiring users has become a practitioner must solve the problem. Second, the Shenzhen stock Exchange to crack down on the public companies to borrow the concept of speculation, the SFC is not allowed in the gem backdoor, the two things the concept of rival tour is absolutely bad, hot money is likely to quickly evacuate the field of hand travel.

Mobile financing: five stars

2013, internet finance entrepreneurs are busy. Surplus treasure is more popular than everyone expected, which also let the Internet financial fire spread to the mobile end, a variety of money management app began to appear. Investors, of course, have not failed to live up to their founders, and have now started to invest more in the layout of their investments. In the second half of the year, there have been a number of mobile end of the Internet financial enterprises to complete financing, such as Chanfong payment, box payment, money management app card cattle, digging money, copper street and so on, involved in the investment side IDG, Sequoia, SoftBank China, Kleiner and so on, are VC big guy, the amount of investment are in tens of millions of dollars level.

Representative Case: Mobile banking app Copper Street won tens of millions of dollars in a round of investment

In December this year, mobile banking app Copper Street announced a round of investment in the IDG-led total of more than tens of millions of dollars. IDG Capital said, bullish "Copper Street" internet financial gene. IDG has invested in several internet finance companies this year, and is also working with the letter to establish a 100 million dollar Financial innovation fund, the main investment in the early Internet financial projects.

Prediction: Investment is risky, into the bureau need to be cautious, and finance has always been a rules of the industry, I think, after nearly two years of crazy growth, internet finance in the next is likely to face the fate of regulation, the SFC this year's attention to Baidu "hundred" financial planning is a precedent.

Hardware: Attention: four stars

From wearable devices such as smart watches to networked products like mobile WiFi, Internet hardware came to an outbreak in 2013. However, after all, hardware is a matter of burning money, I observed that this year, the introduction of Internet hardware products are still some large companies, such as 360 smart hand ring, mobile WiFi, millet router, Shanda's shell smart watch, as well as the introduction of the big manufacturers of smart boxes and so on. The entrepreneur who dares to play hardware is still relatively few, the investor's attitude is also wait-and-see. However, it is also good to have the investment of the giant to test water, whether it is to be defeated or to educate the market.

Representative Case: Shell Electronic multiple transformation release smart watch

In June this year, many of the transformation of the shell electronics to enable the new product brand Geak, in order to flaunt their geek development direction, and the world's first real smart watch to introduce their geak Watch. Their own definition of smart watches is that they have independent computing, operation and networking capabilities from their handsets, a deep communication sensing capability, and an intelligent operating system with upgrades and scalability.

Forecast: At present, mobile hardware is still in its infancy, but the combination of hardware and software products has become a trend, next year is likely to have a hardware start-up companies emerge. I know that there are already investors who say that if the project does have market demand and the team understands the software and hardware, it will consider investing.

Application Download Channel: Attention: four stars

Baidu spent 1.9 billion dollars this year to buy 91 mobile phone assistants, everyone called tyrants! Regardless of the value of Baidu this money is not worth, it is explained that the mobile Internet era, the value of the channel began to highlight, the mastery of the channel that the right to speak, who do not want to say right? So the next six months of this year again appeared UC 100 million of dollars in the integration of PP assistants, the Android App Store Pea Pod has been repeatedly received soft silver 100 million dollar injection, the overall valuation could reach 500 million U.S. dollars. Therefore, from this year onwards, the channel business of the application store finally came from behind the scenes, more and more attention.

Representative case: Baidu 1.9 billion dollar acquisition 91 mobile phone assistant Internet biggest merger case was born

This July, Baidu announced plans to buy a wholly-owned network Mirs 91 Wireless services, the total value of 1.9 billion U.S. dollars. This amount is more than 2005 years Yahoo 1 billion U.S. dollar mergers and acquisitions Alibaba, China's internet has become the largest mergers and acquisitions case! Analysis, Baidu will be 91 after the wireless, can be with 360, Tencent and other distribution channels to contend with. And for 91 wireless, is a kind of "Pong thighs."

Forecast: Traffic is king, I think, with the giant into the channel business, the future application store will likely continue to integrate, distribution advantages will gradually to the first group, the big channel to choose "Hug thigh" is a good way out, but the current small channels through advertising also can feed themselves.

Mobile Social: three stars

While the micro-trust is big enough to block the enthusiasm of the entrepreneur nuggets to move and socialize, investors are hoping to find a social model to subvert the micro-credit. The social applications that have been financed this year have been based on predestination, social applications, voice social applications, strangers dating applications and so on. In addition to entrepreneurs, lonely and the traditional internet giants, such as NetEase, Ali, Sina launched the Ishin, contacts, microns. Generally speaking, these application general mentality is aggravating, just like Ma Yun said, Ant Arch Elephant, first arch arch look.

Representative case: Alibaba heavily high-profile push to contact Ma personally platform

This September, Alibaba announced a high-profile promotion of its social app. In fact, the Exchange is Ali 2011 on the development of products, this year the promotion is because more and more feel the pressure of micro-letter. Ali push is a heavy money, first in the company launched 100,000 Yuan Jackpot, followed by the flow of free mode, but also a series of bonus activities, Ma Yun also personally attended the activities for the publicity. It can be seen that Ali is sincere to the micro-letter against the end.

Prediction: No matter how hard the Giants are, there will always be spoilers. I think that social networking is the easiest way to change the user relationship, as an important gateway to the mobile Internet, whether entrepreneurs or investors, will not give up this opportunity, there will be a large number of social applications appear in the future, see how to achieve differentiated competition.

Mobile Taxi: Attention level: three stars

At the beginning of this year, the online taxi market also presented a state of contention, the year when there are more than a taxi app to complete financing, such as tick-tock taxi, Bumblebee, quick taxi and so on. But by the end of the year, the pattern has undergone a huge change, quick take a taxi to buy bumblebee, tick a taxi announced again by Tencent Investment, these two things directly laid a taxi app two giant-head quick taxi and tick-tick taxi north-South separation pattern, may not change in a short time. Alas, we do not understand, but the world changes too fast.

Representative case: Tencent two consecutive injections of money to tick the amount of a taxi amounted to billions of dollars

Tencent has injected 100 million dollars in a taxi to tick-tock, a second round of huge investment after Tencent poured 15 million dollars into a taxi this April. Last month, the domestic other two taxi app quick Taxi and Shanghai Bumblebee signed a merger agreement, Ali as a quick taxi investors said that will be with other financial investors, and then invest nearly billion dollars and other resources to support its continued development. The taxi app market entered the duopoly era.

Forecast: This year is the integration year of the taxi app, I Dark Horse predicts that this trend will continue next year. Online taxi as a service, with the giant's O2O layout has a natural point of agreement, and with the policy of regulation, taxi app is difficult to charge drivers and users. When you can't find a business model, holding a group for warmth may be the best option.

Mobile business: Three stars

With the popularization of intelligent terminals, users are becoming more and more accustomed to mobile phone shopping, which also brings opportunities for the development of mobile electric business. This year, a number of mobile Shangdou access to financing, such as shopping guide platform star Wardrobe, cosmetics version of "I check" wipe tea beauty makeup, women dress with fashion community dressing assistants. I observed that the current mobile operators are mostly still in the shopping guide level, the vertical field of mobile operators are still very few, and many are very typical entrepreneurial products, such as the initial product function single, put on the market after the adjustment based on feedback, and slowly explore the business model.

Representative case: Mobile dealers pay attention to dressing assistants to complete a round of financing

This September, mobile fashion from the media Community Platform Clothing assistant announced the completion of a round of financing, the amount of more than tens of millions of investors in China's map capital. The dressing assistant is a mobile app that focuses on the "women dress and fashion community," said Guying Cherry, the founder of the dress assistant. The financing will be used primarily for new business models.

Prediction: I feel that with the opening of the micro-platform and the improvement of the micro-credit payment function, micro-reliance mobile operators are likely to become the next hot entrepreneurial field and the problem that entrepreneurs need to address is how to move consumer behavior to a micro-trust platform by users who are accustomed to using micro-letters as instant messaging tools. But on the other hand, if the shopping guide is too dependent on other platforms, can not find a unique business model, it is likely to die.

Mobile ads: Attention: Two stars

This year announced the completion of the financing of the mobile advertising company Youdao Youdao, TalkingData, there are rice media, billion moving advertising media. Why do investors favor the mobile advertisers that stand behind the company? The reason is that more and more enterprises begin to understand and pay attention to the effect of mobile marketing, and gradually put mobile marketing into one of its main marketing methods, so rely on data mining and cloud computing started by mobile advertisers this year began to receive attention from all walks of life. One kind of business is called "The stuffy sound makes the big money", the mobile advertisement company does this kind of business!

Representative case: 85 after the founder of the Rice media received 100 million yuan investment

In August this year, mobile Internet advertisers have rice media disclosed to the media, has completed the B round of financing, a total of 100 million yuan. This round of financing by the Shenzhen to create Albert, Guangzhou's run capital and Beijing's Huayang joint capital. Albert related officials said that very much value in the mobile internet advertising media industry layout.

Forecast: The current development of mobile internet industry, mobile advertising is still in the early stages of development, but will steadily forward, I think, mobile developers need to do is to stay focused, to provide professional, neutral service.

Mobile medical care: two stars

This year's financing of mobile medical enterprises have a common feature, that is, with the hardware. For example, CAI Investment wearable equipment business Connow's main products have a sign detection function of the smart sports Wrist Watch, the Anglo-Connaught Angel Fund investment in 37 mobile health products are mainly to provide mobile terminal based Sphygmomanometer hardware. Innovation workshops have also invested in a class-like company called Sugar Technology, which provides services primarily for people with diabetes. Visible, the combination of soft and hard mode of the most investor's heart.

Representative case: Wearable equipment business Connow won the favor of Cai

This October, wearable equipment trader Connow announced the completion of tens a round of financing, led by CAI and fashion group. Cai has repeatedly expressed the health care industry, the investment Connow is also the first shot, may be optimistic about the "service priority" model.

Prediction: Mobile medicine is a close combination of wearable equipment industry, the current industry is still in the exploratory stage, but I think that in the next few years, mobile medical care has a very large imagination space, it is worth looking forward to.

Mobile Education: Attention: two stars

Online education This year how hot I do not need I black horse stressed it, directly said the mobile end of the product. This year's investment in Mobile education app is fluent in English, love Baby, super timetable and so on. It is not difficult to find that these products are mostly spread around English, and show the trend of fun. However, from the business model, the products have not found a clear form of fees, so mobile education app to talk about profitability is too early.

Representative case: Super Timetable financing amount Refresh mobile Internet education industry single highest record

The online Education app Super timetable has completed two rounds of funding this year, at tens of millions of dollars, refreshing the single highest investment record in the mobile internet education industry. Super timetable behind the investors are also the top VC, there are Sequoia, the Great Fund, joint venture source and so on. As a subdivision of the online education field, the mobile Internet is endowed with great opportunities for development and is considered as a major trend of future learning.

Forecast: I dark horse predicts that next year there will be a large number of mobile end education products appear, and capital is very optimistic about this area. But the online education market is still in the early stage, scale effect, brand influence and so on have not formed, how to solve the interaction and create the feeling of the scene is the entrepreneur needs to think.