2013 mobile phone industry NFC development from OPPOFind5 Outlook

In early 2013, the quiet of NFC began to appear in the eyes of people, first rumored that the iphone 5S will be configured near-distance wireless communication technology (NFC), followed by Oppo find 5 advertising blockbuster "quietly reunited" in the article in the male heroine with NFC to achieve micro-bo mutual powder operation. Again, China Mobile, which announced in November last year that it planned to sell 10 million TD-SCDMA handsets to support NFC, is asking: will NFC phones fire in 2013 years? NFC Introduction NFC (Near field Communication), near-field communication, is a short distance high-frequency non-contact recognition and transmission technology. NFC technology is simpler to operate than Bluetooth, paired fast, and RFID technology than a wide range of applications, readable and writable, can be directly integrated in the mobile phone, and infrared compared with faster data transmission, high security, low energy consumption (can not read), and two-dimensional code compared with fast recognition, information type diversity. NFC technology abroad has been hot-fried abroad. To accelerate the development of the NFC industry, Philips, Sony and Nokia jointly launched the NFC Forum. Currently, NFC Forum has hundreds of members worldwide, including SONY, pHLIPs, LG, Motorola, Samsung, Intel, including Oppo, China Mobile, Huawei, ZTE and other companies. Global NFC handsets will grow to 700 million by 2016, according to a report by market research firm Berg Insight. International mobile phone manufacturers to pay attention to Apple, Google, Samsung, Nokia, Oppo and other intelligent terminal manufacturers are very concerned about NFC technology. Google launched the "three-Prince" GALAXY Nexus integrated NFC near-field communications as well as Google Wallet Google Wallet as early as 2011. But it does not seem to be as good as expected, but at least more and more mobile phones are integrating NFC near-field communications, and the Android camp has successfully used the configuration list to stimulate some consumers to buy smartphones--not to integrate NFC. May 2012, Samsung Galaxy S3 released a promotional video showing NFC to achieve two phone taps sharing photo videos and playlists. With the sale of Galaxy S3, NFC is well known to more consumers. December 2012, OPPO find 5 released to support NFC and Wifi-display features. Through NFC function, two mobile phone only touch lightly, can realize micro Bo mutual powder, NFC Flash, situation label and so on operation. As a result, OPPO find 5 is also the first smartphone to support NFC Sina Weibo. Mobile payment: A breakthrough in resistance there is no doubt that mobile payment is a very important and promising feature of NFC applications. At present, both at home and abroad have launched specificImplementation of the project. In foreign countries, mainly with Google Wallet-led Electronic wallet payment project, relying on the operator's Isis mobile payment platform, as well as NFC equipment provider Vivotech and other companies to promote the market. Previously in the country, NF C mobile payment developed slowly, with mobile operators and UnionPay-dominated mobile payment standards and the domestic financial environment to make NFC mobile payments struggling. However, on February 25, 2013, China Mobile, in conjunction with Chinese UnionPay, demonstrated at the World Mobile Communications Conference in Barcelona in 2013 that China Mobile was about to launch a "mobile wallet" product and docking with China UnionPay to achieve a trusted service management platform. The docking of both platforms creates a good environment for the mobile payment "landing", realizes the industrial chain cooperation and wins together, and makes a substantial breakthrough for the development of NFC technology in China's mobile payment field. NFC is widely used and facilitates NFC application, it has three modes, namely card analog mode, reader mode and point-to-point communication mode. Mobile payment, access control systems, such as NFC card simulation method to achieve, the mobile phone near the NFC tags on the billboard, you can get product details or preferential information, such as tag read and write applications, is through the reader mode to achieve , and the third mode can make the device near the two built-in NFC chips be able to transmit data point-to-point, and can be used for music, picture downloading and Electronic Business card exchange. The development of NFC in mobile phone industry is the trend of the future. NFC in mobile phone applications, in addition to mobile payment, in the tag read-write and point-to-point data exchange also has a lot of room for development. Some traditional applications such as the security of products such as alcohol, poster promotional information and the future of the Internet in the proximity of the application of wireless interconnection will lead to the rapid development of NFC, I believe that today, NFC will become the standard of smartphones.